Brand Tone

Sophisticated, Luxurious, Confident, and Personal

Brand Values

• •Luxury & Elegance
• •Quality & Craftsmanship
• •Individuality & Self-Expression
• •Accessibility of Luxury
• •Lasting Impression
• •Confidence

Best Practices

• •Focus on 'The Experience': Frame product descriptions and marketing messages around the experience and feeling the perfume provides (e.g., confidence, elegance, making a statement) rather than just listing ingredients.
• •Highlight EDP Concentration: Mentioning the EDP concentration (33-35%) as a marker of quality.
• •Use evocative language: Incorporate words like 'luxury,' 'elegance,' 'signature,' 'masterpiece,' 'premium,' 'crafted,' 'sophistication,' and 'unforgettable presence'.
• •Emphasize Individuality: Focus on how the fragrances enhance individuality, evoke emotions, and make a statement.
• •Craft compelling calls to action: Use phrases that inspire confidence and self-expression (e.g., 'Ignite your confidence,' 'Unleash your inner strength', 'Step into a world of confidence and energy').

Social Perception

A niche luxury perfume brand with positive customer feedback regarding fragrance quality and longevity. Aims to create memorable and long-lasting scents, but needs to differentiate clearly from other entities with similar names.

Copy Examples

• •ELWIS: An experience, a statement, a signature.
• •Luxury Perfumes, Crafted with Precision for the Modern Connoisseur.
• •We believe a fragrance should not just smell good — it should tell a story.
• •Ignite your confidence with [Perfume Name].
• •Unleash your inner strength with the unforgettable scent of [Perfume Name].