Brand Tone

aspirational, informative, and polished

Brand Values

• •Confidence
• •Quality & Trust
• •Accessibility & Selection
• •Customer-Centricity

Best Practices

• •Maintain an Elevated Vocabulary: Use words like "curated," "elevate," "signature," "luminous," and "redefined" to reinforce the brand's premium positioning. Avoid overly casual slang to maintain a polished tone.
• •Focus on the "Why" Not Just the "What": Instead of just listing product features, frame the copy around the benefit to the customer—achieving confidence, expressing individuality, or solving a specific beauty concern.
• •Lead with Expertise: Position the brand as a knowledgeable guide. Use phrases like "Expertly selected for you," "Discover the science behind...," or "Our guide to perfect skin" to build trust and authority.
• •Incorporate a Sense of Exclusivity and Discovery: Use copy that makes the customer feel they are gaining access to a special collection. Phrases like "New Arrivals," "Exclusive Edit," or "Discover Hidden Gems" can create excitement and urgency.
• •Keep it Clean and Concise: Mirror the brand's polished aesthetic with clear, direct, and elegant copy. Use ample white space in website text and keep social media captions focused and easy to read. Ensure every word serves the purpose of reinforcing quality and confidence.

Social Perception

Buy CHICBOM is perceived as a premium online beauty retailer in Kuwait. It is seen as credible and professional, a go-to destination for beauty lovers, and is regionally focused.

Copy Examples

• •Your New Signature Scent Awaits. Explore Our Latest Fragrance Arrivals.
• •Unlock luminous skin. Our new collection of serums is expertly curated to target your every concern—from hydration to radiance. Tap to discover your perfect match and feel confident in your skin. #ChicbomBeauty #KuwaitBeauty #SkincareGoals
• •The Art of Beauty, Redefined. Shop the world's most sought-after brands in makeup, skincare, and fragrance. Your journey to elevated beauty starts here.
• •From everyday essentials to bold statements, find your new favorite look with CHICBOM. We bring you the best in beauty, all in one place. Enjoy seamless delivery across Kuwait. Shop now!
• •"Rating my top 3 CHICBOM finds this month ✨ 1. This glowy foundation for a flawless finish. 2. A long-lasting lipstick that survived my coffee test. 3. This viral hair oil that smells like heaven. #ChicbomHaul #BeautyKuwait #ViralBeauty"