Brand Tone

Enthusiastic and Passionate, Informative and Helpful, Friendly and Inclusive, Quality-Oriented, Community-Focused

Brand Values

• •Quality
• •Passion for Bocce
• •Customer Satisfaction
• •Inclusivity & Fun
• •Tradition and Heritage
• •Community

Best Practices

• •Stay Enthusiastic and Inclusive: Always convey a genuine passion for bocce. Use language that welcomes everyone, from beginners and families to competitive players. Highlight the joy and social connection the game brings.
• •Educate and Empower: Continue to share knowledge through blog posts, product descriptions, and social media. Offer tips, explain differences between sets, and help customers make informed choices. This reinforces authority and helpfulness.
• •Emphasize Quality and Craftsmanship: When talking about products, especially premium ones, highlight the materials, manufacturing standards (like "Made in USA" for EPCO), and durability. This builds trust and justifies value.
• •Foster Community Engagement: Actively engage with followers on social media. Respond to comments and questions, run polls, and encourage users to share their bocce moments. Feature user-generated content if possible to build a stronger community feel.
• •Weave in the Heritage (Subtly): While being modern and accessible, occasionally nod to the rich history and Italian roots of bocce. This adds a layer of authenticity and charm, connecting with the cultural aspect of the game.

Social Perception

Trusted Supplier, Knowledgeable Resource, Advocate for the Sport, Family-Oriented and Community-Minded

Copy Examples

• •Headline: Gather Round, Game On! Body: From sunny park days to competitive league nights, our bocce sets bring everyone together. Find your perfect match and let the good times roll! #BuyBocceBalls #SocialBocce #FamilyFun
• •Headline: Serious About Bocce? So Are We. Body: Elevate your game with our tournament-grade EPCO bocce balls. Precision, durability, and the quality the pros trust. Shop now and feel the difference. #BoccePro #TournamentQuality #MadeInUSA
• •Headline: More Than Just a Game, It's a Tradition. Body: Unpack fun, laughter, and a touch of Italian heritage with every set. Create lasting memories with friends and family. What are you waiting for? #BocceLife #ItalianTradition #PlayAnywhere
• •Headline: Your One-Stop Bocce Shop! Body: New to bocce or a seasoned roller? We’ve got you covered with the widest selection of balls, accessories, and expert advice. Let us help you find exactly what you need! #AllThingsBocce #BocceGear #ExpertAdvice
• •Headline: Bocce Magic Under the Stars! ✨ Body: Don't let sundown stop the fun! Our Glow-in-the-Dark bocce sets keep the game rolling into the night. Perfect for parties and unforgettable evenings. #GlowBocce #NightGames #BocceParty