Brand Tone

Aspirational & Curated

Brand Values

• •Curation
• •Quality
• •Inspiration & Joy
• •Lifestyle Enhancement
• •Diversity

Best Practices

• •Develop Clear Brand Guidelines: Define Kueta's voice (e.g., inspiring, warm, sophisticated, curious) and ensure all copywriters understand and apply it.
• •Focus on "Why," Not Just "What": Instead of only listing product features, emphasize the benefits and the experience the product brings, aligning with the "elevate your everyday experiences" value.
• •Use Storytelling: Weave narratives around products or the curation process. How was it found? What makes it special? This reinforces the "exquisite finds" idea.
• •Maintain Consistency Across Platforms: The aspirational and curated tone described on the website should be consistently reflected in social media posts, product descriptions, email marketing, and any customer service interactions. This includes dedicating business social media profiles.
• •Engage with Your Audience in the Brand Voice: When responding to comments or messages, use the established brand tone. If aiming for inspiring and curated, responses should also reflect this.

Social Perception

Largely unknown, potential perception as a newer or smaller-scale operation due to the generic Shopify domain.

Copy Examples

• •Homepage Banner: Discover Kueta: Where unique finds and everyday inspiration meet. Elevate your world, one exquisite piece at a time.
• •Product Collection (Home Goods): Transform your house into a haven. Explore Kueta’s curated collection of home essentials designed to bring comfort, style, and joy to your living spaces.
• •Social Media Post (New Arrival): Unbox something special. ✨ Our latest discovery at Kueta is here to spark creativity and add a touch of magic to your day. [Link to Product] #KuetaFinds #CuratedLiving #InspiredByKueta
• •About Us Snippet (for Social Media): At Kueta, we believe in the power of a perfect find. We search the globe for items that don't just fill a need, but tell a story and brighten your life. What will you discover today? #Kueta
• •Email Subject Line (Promotion): Exclusive for You: Handpicked treasures from Kueta to elevate your lifestyle.