Brand Tone

Passionate, Helpful, Friendly, Creative, Community-Focused

Brand Values

• •Quality Craftsmanship
• •Customer Service & Expertise
• •Passion for the Craft
• •Heritage & Tradition
• •Supporting Creativity

Best Practices

• •Emphasize Family and Passion: Regularly weave in the family-run nature of the business and their genuine enthusiasm for buttons and crafts. Use phrases like "From our family to yours," "Denise's expert eye," "Edwina and Jean's latest find."
• •Showcase Expertise Subtly: Instead of just saying "we are experts," demonstrate it by offering tips, explaining the origin/quality of buttons, or detailing the care taken in custom work. Reference Denise's extensive experience when relevant.
• •Use Warm, Encouraging, and Inclusive Language: Make customers feel like part of a creative community. Use words like "we love to see," "let's create," "your beautiful projects." Be approachable and friendly in all communications.
• •Highlight Uniqueness and Quality: Consistently mention the bespoke services, the quality of materials (e.g., "European," "vintage," "handmade"), and what makes their products special.
• •Maintain Visual and Verbal Synergy: Ensure the tone of the copy matches the visual style of their social media and website – which is often colorful, detailed, and shows the craftsmanship. If a picture shows a delicate vintage button, the copy should reflect that charm and history.

Social Perception

A Treasure Trove, Expert & Reliable, Specialized & Unique Service, A Melbourne Institution (especially its legacy), Friendly & Passionate Owners

Copy Examples

• •Website Hero Banner: "Unlock Your Masterpiece. At Buttonmania, we believe the perfect button is the soul of your creation. Explore our world of unique, vintage, and custom-made buttons and belts, curated with passion by our family for yours. Let's bring your vision to life!"
• •Instagram Post (Showcasing a custom belt): "From your fabric to fabulous! ✨ We had so much fun creating this custom belt for a stunning race day outfit. Denise, with her 50+ years of dressmaking magic, ensures every detail is perfect. Got a project that needs that special finishing touch? Slide into our DMs or visit us in Moorabbin – we’re buzzing with ideas! #Buttonmania #CustomBelts #MelbourneMade #SewingLove #FinishingTouches"
• •Facebook Post (Announcing new vintage arrivals): "Vintage treasures unearthed! 🗝️ Edwina and Jean have been on a button hunt and just 보세요 (look what) they found! A stunning new collection of vintage European buttons has just landed at Buttonmania. Each one tells a story. Come explore and find a piece of history for your next project. We’re open 9:30 am - 3 pm, Monday to Friday at 14A Simpson St, Moorabbin! #VintageButtons #ButtonLove #MelbourneCraft #SewUnique #ButtonmaniaFamily"
• •Email Newsletter Snippet (Highlighting expertise): "Stuck on a button dilemma? Or dreaming of a perfectly matched belt? That's what we're here for! With generations of textile expertise, the Buttonmania family loves nothing more than helping you find (or create!) that elusive perfect finish. Pop by our Moorabbin store or send us your query – no button challenge is too big or too small for Denise and the team!"
• •Product Description (for a specific button type): "The 'Midnight Bloom' Button: Crafted in Italy, this exquisite 20mm glass button features delicate, hand-painted floral details encased within. Its subtle shimmer catches the light beautifully, making it an ideal statement piece for a tailored jacket, a cherished cardigan, or even a bespoke bridal gown. Let your creativity blossom! Need advice on pairing? We're always here to help at hello@buttonmania.com.au."