Brand Tone

Friendly and Approachable, Playful and Cheeky (but not crude), Informative and Educational, Conscious and Caring, Positive and Empowering

Brand Values

• •Natural & Organic Ingredients
• •Vegan and Cruelty-Free
• •Sustainability and Eco-Friendliness
• •Transparency
• •Australian Made & Owned
• •Effectiveness and Simplicity
• •Giving Back
• •Inclusivity & Community

Best Practices

• •Embrace Playful Positivity: Inject a sense of fun and lightheartedness into the copy, balanced with genuine care and positivity. Use emojis where appropriate on social media to enhance this. The name "Butt Naked" itself gives permission for a slightly cheeky but always body-positive and empowering tone.
• •Keep it Real and Relatable: Use straightforward, honest language. Avoid overly technical jargon unless explaining an ingredient's benefit simply. Connect with the audience by acknowledging real skin concerns and the desire for uncomplicated solutions.
• •Highlight Core Values Consistently: Weave in keywords and phrases that reinforce the brand’s commitment to natural, vegan, cruelty-free, sustainable, and Australian-made principles in a natural, non-preachy way.
• •Educate with Enthusiasm: Share knowledge about ingredients and their benefits with genuine passion. Make learning about skincare feel enjoyable and empowering, not like a lecture.
• •Maintain a Unified Voice Across Platforms: While the style might adapt slightly for different channels (e.g., more informal on TikTok), the core personality – friendly, conscious, playful, informative – should remain consistent. Develop a simple brand voice guide for all content creators.

Social Perception

Ethical and Trustworthy, High Quality and Effective, Caring and Purpose-Driven, Authentic and Relatable, Good for Sensitive Skin

Copy Examples

• •Instagram Post (Product: Body Scrub): Ready to bare it all (and feel amazing doing it)? ✨ Our [Product Name] scrub is packed with [Key Ingredient 1] and [Key Ingredient 2] to gently buff away dullness and leave your skin outrageously soft. Kind to your skin, kind to the planet, and always 100% butt-naked goodness. 😉 #ButtNakedBody #VeganSkincare #NaturalGlow #ScrubUp
• •Email Newsletter Subject: Get Cheeky With Our NEW [Product Name]! 😉🍑 Body Snippet: Hey Gorgeous, want skin that feels as good as it looks? We’ve bottled up some pure, plant-powered magic just for you. Discover [Product Name], made with love, no nasties, and a whole lotta aah-mazing natural ingredients...
• •Website Product Description (Product: Face Oil): Feed your face the good stuff! Our [Product Name] Face Oil is a lush blend of nature’s finest, designed to hydrate, soothe, and give you that 'I woke up like this' radiance. Zero complicated chemicals, just pure, plant-derived love for skin that deserves to be celebrated. Go on, get your glow on, naked-style. 🌱 #EarthFriendlyBeauty #CrueltyFreeLove
• •TikTok Video Caption (Showcasing product texture): Texture so good, you’ll wanna dive right in! 😍 Our [Product Name] is dreamy, creamy, and packed with [Benefit]. Skin-loving, animal-hugging, and a little bit sassy – just how we like it! #ButtNakedVibes #SelfCareSunday #VeganAF
• •Facebook Ad (Brand Awareness): Tired of mystery ingredients and complicated routines? So were we! Butt Naked Body is all about simple, effective, and totally natural skincare that lets your beautiful self shine. Proudly Aussie made, vegan, and always cruelty-free. Because great skin shouldn’t cost the Earth (or our furry friends!). Explore the goodness. [Link to website] #RealIngredientsRealResults #AussieSkincare #EthicalBeauty