Brand Tone

Creative & Inspiring, Friendly & Approachable, Community-focused, Appreciative & Personal, Enthusiastic & Passionate

Brand Values

• •Creativity & Customization
• •Quality
• •Customer Satisfaction & Service
• •Community Building
• •Small Business & Family-Owned Ethos
• •Growth & Innovation

Best Practices

• •Embrace "You" and "We": Use direct, inclusive language that makes customers feel like part of a creative partnership (e.g., "Let's create," "We're excited to see what you make").
• •Highlight the "Creative Journey": Frame products not just as items, but as tools and inspiration for personal expression and crafting projects. Use words like "inspire," "create," "design," "imagine."
• •Maintain a Personal Touch: Incorporate the friendly, small-business feel. Sign off messages personally where appropriate (like Jessica does on Etsy). Share behind-the-scenes glimpses or the story of the business occasionally.
• •Foster Community Actively: Encourage sharing, interaction, and feedback in all communications. Use calls to action that invite engagement (e.g., "Show us your creations," "What do you want to see next?").
• •Be Genuinely Appreciative & Positive: Consistently express gratitude for support, celebrate customer creativity, and maintain an upbeat, encouraging tone. Use emojis thoughtfully to enhance warmth and friendliness. ✨🦋😊

Social Perception

Trusted & Reliable, Supportive & Helpful, High-Quality Provider, Engaging, Generous

Copy Examples

• •Website Banner for New Arrivals: Unleash your inner artist! ✨ Our new collection of vibrant patterned vinyl and unique UVDTF decals just dropped. Get ready to create something amazing! Shop now and join our VIP Facebook group for exclusive ideas!
• •Facebook Post Engaging Community: Hey VIPs! 👋 We're bubbling with excitement over your latest creations using our tumbler wraps! Show us what you've been making this week for a chance to be featured. Let's inspire each other! #ButterflyLaneDesigns #CraftyCommunity #PersonalizedGifts
• •Etsy Product Description Snippet (for a custom tumbler): Dream it, design it, drink it! 🦋 Let's create your perfect personalized tumbler together. From your unique ideas to a high-quality, beautifully engraved finish, we’re here to make your vision a reality. Just send us a message – we love bringing your creative sparks to life!
• •Instagram Caption (Showcasing a customer's creation): Look at this STUNNING piece made by the talented @[CustomerHandle] using our latest laser-engraved charms! 😍 We're so honored to be a small part of your creative journey. Keep shining and sharing your beautiful work! #ButterflyLaneCreations #CustomerSpotlight #HandmadeWithLove
• •Promotional Email Subject Line: Psst... Your Next Creative Project Starts Here! (Plus a little treat for our Butterfly Lane family!)