Brand Tone

friendly, youthful, whimsical, and enthusiastic

Brand Values

• •Joy and Creativity
• •Comfort and Inclusivity
• •Authenticity and Transparency
• •Sustainability
• •Community and Social Responsibility

Best Practices

• •Embrace Enthusiastic Emoji Use: Consistently use emojis like ✨, 💖, 🌸, 🥰, and 💌 to add visual emotion and align with the brand's youthful, cheerful aesthetic.
• •Maintain a Friendly, Personal Voice: Write captions and descriptions using "we" and "you" to create a direct conversation. Share personal anecdotes and behind-the-scenes content to reinforce the brand's authentic, human-led identity.
• •Use Whimsical and Descriptive Language: Employ words like "dreamy," "magical," "happy mail," "super cute," and "cozy" to build the brand's whimsical world and highlight product benefits beyond the purely functional.
• •Foster a Community Dialogue: Actively encourage interaction by asking questions in captions (e.g., "Which color is your favorite?"), running polls in stories, and creating clear calls-to-action for users to share their own content.
• •Ensure Visuals and Text are Aligned: The bright, colorful, and playful visual identity on social media and the website is crucial. The copy must always match this aesthetic. A cheerful caption paired with a vibrant, high-quality image creates a cohesive and powerful brand message.

Social Perception

The public perception of Buttercup is overwhelmingly positive. Customers frequently describe the products as "cute," "comfy," and of high quality. Reviews often highlight the excellent and personal customer service, reinforcing the brand's authentic, small-business feel. The brand is perceived as a go-to for individuals seeking feminine, fun, and comfortable intimates and accessories that break away from mainstream offerings. The founder's personal story and direct engagement resonate strongly with an audience that values authenticity and supporting small businesses.

Copy Examples

• •Warning: may cause extreme happiness! ✨ Our new Gingham Bloom phone cases have officially landed. Get ready to wrap your phone in a field of flowers and make your mirror selfies the cutest they've ever been! 🌸📱 Shop the drop via the link in our bio.
• •Your sunny day essentials just got a major cute upgrade. 💖 Our Strawberry Fields Tote is here to carry your snacks, your book, and all your happy little things. Big enough for adventures, cute enough to make everyone ask where you got it!
• •Packing your happy mail! 💌 Every single order is folded with so much love and a little bit of Buttercup magic (and a handwritten thank you!). We're a tiny team, and seeing your names pop up truly makes our day. Thank you! 🥰
• •You guys are the cutest! 🥰 How dreamy does @[username] look in our Emma Bra in 'Pony'? We love seeing our comfy creations out in the wild! Tag us in your photos for a chance to be featured and get a little treat from us. 😉
• •Comfort that's actually cute. Say 'ciao' to boring bras and 'hello' to our organic cotton intimates. Designed to be seen, but comfy enough to forget you're even wearing them. Shop the collection and find your new favorite.