Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Artisanal and Quality-Focused, Playful and Lighthearted, Authentic and Down-to-Earth

Brand Values

• •Quality Ingredients
• •Natural Products
• •Handmade/Artisanal Production
• •Passion and Adventure
• •Customer Connection/Community
• •Simplicity
• •Sustainability

Best Practices

• •Embrace Enthusiasm: Let your genuine passion for your products and the lifestyle they represent shine through in every piece of copy. Use positive, energetic language.
• •Keep it Friendly and Conversational: Write as if you're talking to a friend. Use contractions, ask questions, and don't be afraid of a little playfulness (like "founding nut" or "wheelie good").
• •Highlight Your Story and Values: Regularly remind your audience about the handmade, small-batch nature, the quality ingredients, the "no palm oil" promise, and the adventurous spirit that started it all. This reinforces authenticity.
• •Be Specific and Sensory: Instead of just saying "delicious," describe the "deep roasted peanuts," the "creamy perfection," or the "fiery chipotle chillies." This helps customers imagine the taste and quality.
• •Engage and Interact: Respond to comments and messages in the same friendly, enthusiastic tone. This builds community and reinforces the approachable nature of the brand.

Social Perception

Positive Customer Reviews, Appreciation for Natural Qualities, Seen as a Premium, Artisan Product, Brand Story Resonance, Engaging and Fun

Copy Examples

• •Instagram Post (Image: Jar of Almost Smooth peanut butter with toast): "Morning adventures start here! ☀️ Our Almost Smooth peanut butter is so creamy, it's like a hug in a jar. Made with deep-roasted Argentinian peanuts and a pinch of sea salt – that's it! No palm oil, no funny business, just pure, nutty goodness. What are you spreading yours on today? #ButterBike #PeanutButterLove #FuelYourAdventure #HandmadeGoodness #NoPalmOil"
• •Facebook Ad (Targeting: Outdoor enthusiasts, health-conscious individuals): "Tired of bland? So were we! That's why our founder, Jeni, started Butter Bike – pedalling delicious, handmade peanut butter to fuel her adventures (and now yours!). Packed with flavour, free from palm oil, and made in small batches right here in Hampshire. Ready to taste the difference? Shop our nutty range now! [Link to website] #ButterBikeCo #AdventureFuel #RealPeanutButter #SmallBatch #MadeInTheUK"
• •Product Description (for Rugged Peanut Butter): "Get ready for a proper crunch! Our Rugged Peanut Butter is for those who like their PB with a bit of oomph. We take our glorious hi-oleic peanuts, roast 'em to perfection, then roughly blend them with even MORE roasted peanut chunks and a sprinkle of Cornish sea salt. Perfect for slathering, spooning (we won't judge!), or adding some serious texture to your bakes. Adventure in every bite! #GetRugged #ChunkyPeanutButter #ButterBike"
• •Email Newsletter Snippet (Subject: Your weekly dose of nutty news!): "Hey Peanut Pals! Hope you're having a wheelie good week! 😉 Here at PBHQ, Big Boy (our trusty grinder!) has been working overtime churning out your favourite adventurous blends. From the fiery kick of our Smoked Chilli to the sweet embrace of Cinnamon Raisin, we've got your cravings covered. What adventures are you fuelling with Butter Bike this weekend? Share your snaps with #ButterBikeAdventures!"
• •TikTok Video Caption (Video: Quick, fun recipe using Butter Bike): "Level up your snack game! 🥜✨ Whip up these no-bake energy balls in 5 mins with our absurdly delicious peanut butter. All natural, all good vibes. Recipe in comments! What Butter Bike flavour are you using? #ButterBikeRecipes #EasySnacks #PeanutButterObsessed #VeganRecipes #NoPalmOilJustJoy"