Brand Tone

Empowering, Confident, Inclusive, Real, Supportive, Community-Focused, Solution-Oriented, Practical, Bold, Unapologetic, Passionate, and Understanding.

Brand Values

• •Inclusivity
• •Empowerment
• •Quality & Comfort
• •Authenticity & Realness
• •Ethical Practices & Sustainability
• •Community
• •Breaking Norms & Taboos

Best Practices

• •Always Empower, Never Shame: Frame all messaging around building confidence and feeling good. Avoid language that suggests "fixing" flaws. Focus on enhancing natural beauty and comfort.
• •Speak the Language of Inclusivity: Consistently use terms like "every body," "all shapes and sizes," and showcase diverse imagery. Ensure that product descriptions and sizing information are welcoming and cater to a wide range of women.
• •Maintain a Supportive and Understanding Voice: Whether in product descriptions, social media interactions, or customer service, the tone should be empathetic, friendly, and helpful, reflecting the brand's community focus.
• •Be Solution-Oriented and Clear: Clearly articulate how the products address specific needs and offer practical benefits. Use straightforward language that is easy to understand, avoiding overly technical jargon.
• •Embrace Authenticity and Transparency: Share the brand story, the "why" behind the products, and be open about your values (e.g., ethical practices, Indian-centric design). This builds trust and resonates with customers looking for genuine brands.

Social Perception

Positive, Trusted, Innovative, Solution-Driven, Body Positive Advocate, Responsive to Customer Needs.

Copy Examples

• •Headline: Own Every Outfit. Embrace Every Curve. Body: Tired of your clothes dictating your confidence? Butt-Chique is here to change that. Our thoughtfully designed shapewear and solutions are made for *your* body, empowering you to feel incredible, inside and out. Versatile, comfortable, and oh-so-chic. Call to Action: Discover Your Perfect Fit.
• •Headline: Real Support for Real Women. Body: We believe lingerie should celebrate you, not change you. At Butt-Chique, inclusivity isn't a buzzword, it's our foundation. From XS to 5XL, find solutions designed with your beautiful, unique Indian body in mind. Call to Action: Join the Butt-Chique Community.
• •Headline: More Than Shapewear. It's a Confidence Revolution. Body: Forget uncomfortable, restrictive old-school shapers. Butt-Chique is reinventing intimate wear to be empowering, comfortable, and a seamless part of your style. Feel the freedom, embrace the power. Call to Action: Shop Solutions That Empower.
• •Headline: Your Secret Weapon for Flawless Style. Body: That dream dress? Those tricky necklines? We've got you. Butt-Chique offers innovative body tapes and pasties that give you the support and discretion you need to rock any look with absolute confidence. Call to Action: Explore Our Styling Essentials.
• •Headline: By Women, For Women. With Love & Understanding. Body: Butt-Chique was born from a desire for something better – lingerie that truly gets you. We listen, we innovate, and we create for every woman who deserves to feel sensational and supported, every single day. Call to Action: Experience the Butt-Chique Difference.