Brand Tone

Empowering & Celebratory, Authentic & Relatable, Educational & Informative, Luxurious yet Accessible

Brand Values

• •Inclusivity
• •Efficacy & Quality
• •Representation
• •Self-Care & Confidence
• •Authenticity

Best Practices

• •Always root the copy in the genuine understanding of melanin-rich skin concerns, drawing from the founder's journey and customer experiences. Use "we" and "us" to foster a sense of community.
• •Frame product benefits not just as solutions to problems, but as ways to enhance and celebrate the natural beauty of melanin-rich skin. Use positive, confidence-boosting language.
• •Clearly explain how ingredients and products address specific needs like hyperpigmentation or dryness, without being overly technical. Make the science accessible and relatable.
• •Ensure all messaging reflects the diversity of melanin-rich skin tones and experiences. Actively show and speak to the community the brand serves.
• •While visuals and product descriptions can evoke a sense of quality and luxury, the overall tone should remain grounded, approachable, and focused on solving real skin concerns for the community.

Social Perception

Positive & Appreciative, Seen & Understood, Empowered, Community-Focused, Growing Recognition

Copy Examples

• •Headline: Unlock Your Melanin Magic. Body: Tired of skincare that doesn't get you? Buttah Skin is designed by us, for us. Reveal your most radiant, healthy-looking skin with ingredients that love your complexion. Discover the Buttah glow. Call to Action: Shop Your Glow Up.
• •Headline: More Than Moisture. It's a Celebration. Body: Your skin tells a beautiful story. At Buttah, we honor it with rich, nourishing formulas born from nature and perfected by science. Address dryness, even tone, and embrace the skin you're in. Call to Action: Experience Buttah Love.
• •Headline: Dorion Renaud's Secret? Now It's Yours. Body: From personal skin struggles to a skincare solution for all of us. Buttah Skin was created to give melanin-rich skin the focused care it deserves. Simple, effective, and made with you in mind. Call to Action: Find Your Buttah.
• •Headline: Real Results for Radiant Skin. Body: See the Buttah difference. Our clinically studied formulas are proven to improve brightness and skin tone evenness for melanin-rich skin. It’s time your skincare worked as hard as you do. Call to Action: Discover Clinically Proven Care.
• •Headline: Join the Buttah Fam. Body: It's not just skincare, it's a movement. Connect with a community that celebrates your beauty and shares your journey to glowing, confident skin. Because everyone deserves to feel good in their skin. Call to Action: Get Your Kit & Share Your Story.