Brand Tone

vibrant, playful, bold, and artistic. It exudes a sense of feminine empowerment and sophisticated fun. There's an element of whimsy and fantasy

Brand Values

• •Originality and Design
• •Craftsmanship and Quality
• •Femininity and Empowerment
• •Joy and Positivity
• •Latin Heritage and Artistry
• •Innovation
• •Storytelling

Best Practices

• •Embrace Vivid and Evocative Language: Use rich, descriptive adjectives and sensory details that bring to life the colors, textures, and playful nature of the designs. Words like "vibrant," "whimsical," "bold," "enchanting," "artistic," and "sophisticated fun" should be staples.
• •Tell a Story: Frame products within a narrative. Whether it's the inspiration behind a collection, the craftsmanship involved, or the feeling a customer will get wearing the item, storytelling creates an emotional connection beyond the product itself.
• •Highlight Uniqueness and Exclusivity: Emphasize the originality of the designs and the limited nature of the handcrafted pieces. This reinforces the idea that owning a Butrich item is possessing something special and distinct.
• •Speak Directly to the Empowered, Playful Woman: Address the target audience as confident, stylish individuals who appreciate artistry and aren't afraid to express themselves. Use an encouraging and celebratory tone.
• •Maintain Visual and Verbal Consistency: Ensure that the playful, colorful, and artistic tone of the copy is mirrored in the visual presentation across all platforms (website, social media, ads). This creates a cohesive and immersive brand experience. The founder's persona and style can be a consistent thread.

Social Perception

Customers and fashion commentators perceive Butrich as a brand offering highly distinctive, statement pieces that are not found elsewhere. The designs are often described as quirky, whimsical, and full of personality. There's an appreciation for the craftsmanship and the quality of materials used.

Copy Examples

• •Headline: Step into Your Story. Body: Don't just wear shoes, wear Butrich. Each pair is a handcrafted invitation to adventure, a vibrant splash of Peru designed to turn heads and spark joy. What tale will yours tell today? #ButrichAdventures #ArtYouCanWear
• •Headline: Unleash Your Inner Icon. Body: Life’s too short for boring accessories. Our latest collection is a love letter to the bold, the playful, the unapologetically fabulous. Dare to be you. Dare to be Butrich. #BeButrich #PlayfulSophistication
• •Headline: From Peru, With Passion. Body: More than just a shoe, it's a piece of art, lovingly handcrafted by our master shoemakers in Peru. Feel the quality, embrace the color, and carry a piece of our vibrant Latin soul wherever you go. #MadeInPeru #ButrichUniverse
• •Headline: Warning: May Cause Extreme Happiness. Body: Our designs aren't just made to be seen, they're made to be felt. Slip into Butrich and let a wave of color, confidence, and pure joy transform your day. Experience the magic. #ButrichJoy #ColorYourWorld
• •Headline: The Antidote to Ordinary. Body: For the woman who writes her own rules and dances to her own beat. Butrich offers a universe of unique designs, where retro charm meets pop art dreams. Find your extraordinary. #ButrichStyle #NotForWallflowers