Brand Tone

Sophisticated & Stylish, Passionate & Knowledgeable, Service-Oriented & Approachable, Contemporary & Trend-Aware

Brand Values

• •Quality
• •Customer Service Excellence
• •Curated Selection/Expertise
• •Passion for Fashion
• •Community/Experience

Best Practices

• •Develop a Clear Brand Voice Guide: Document the core characteristics of Butler Loftet's tone (e.g., sophisticated, passionate, approachable, knowledgeable) with examples of "do's and don'ts." Share this with everyone creating content.
• •Know Your Audience, Tailor by Platform: While the core tone remains consistent, adapt the expression to the platform. Instagram can be more aspirational and visual, while TikTok allows for more playful and direct engagement, and website copy can be more detailed and informative.
• •Prioritize Value and Expertise: Consistently offer genuine fashion advice, information about brands, and styling tips. This reinforces the "passionate expert" aspect of the brand. Use the "Guides" section and social media for this.
• •Emphasize Quality and Curation: Use descriptive language that highlights the craftsmanship, materials, and thoughtful selection of the products. Avoid overly casual slang that might dilute the sophisticated image, unless specifically for a younger audience on platforms like TikTok, and even then, with care.
• •Maintain a Human Touch: Even with a sophisticated tone, ensure the language feels authentic and connects on a personal level. Reference the family-owned aspect, the passion for fashion, and the commitment to helping customers. Respond to comments and messages in a manner that reflects the brand's approachable yet professional voice.

Social Perception

As a Fashion Destination, Trusted Retailer, Stylish and Current, Service-Focused

Copy Examples

• •Instagram Post (New Arrival - Dress): Elegance redefined. Discover the stunning new [Brand Name] silk dress, a masterpiece of timeless design and luxurious feel. Perfect for those moments that call for something extraordinary. Our team is ready to help you find your perfect fit in-store or online. #ButlerLoftet #Nyhet #SilkeKjole #[BrandName] #Moteinspirasjon #NorskMote
• •Facebook Ad (Seasonal Collection): Refresh your wardrobe with Butler Loftet's curated Spring Collection! From vibrant essentials to sophisticated layers, we've handpicked the finest pieces from your favourite brands. Experience dedicated service and discover styles you'll love for seasons to come. Visit us in Stavanger, Sandnes, or explore online. [Link to website] #ButlerLoftet #Vårkolleksjon #Mote #Shopping #Stavanger #Sandnes
• •TikTok Video Caption (Styling Tip): 3 ways to style your classic white shirt! ✨ From office chic to weekend cool. Which look is your fave? 👇 All pieces available at Butler Loftet! #StylingTips #FashionHacks #ClassicStyle #ButlerLoftetOfficial #NorwegianFashion #OutfitInspo
• •Website Banner (Service Focus): Your Style, Our Passion. At Butler Loftet, we're more than just a store; we're your dedicated partners in fashion. Explore our collections and experience personalized service that makes all the difference. #ButlerLoftet #FashionExperts #CustomerService
• •Email Newsletter Snippet (Brand Story): For over [Number] years, our family at Butler Loftet has been dedicated to bringing the best of fashion to you. We believe in quality, lasting style, and the joy of finding that perfect piece. Thank you for being part of our story. Explore our latest arrivals and let us help you write your next style chapter. #Familiebedrift #NorskDesign #Kvalitetsmote