Brand Tone

Enthusiastic, Value-Oriented, Welcoming and Direct, Community-Aware (Potentially), Helpful and Accessible

Brand Values

• •Variety and Novelty
• •Customer Convenience
• •Affordability
• •Responsiveness
• •Customer Service

Best Practices

• •Develop a Tone of Voice Guide: Create a simple document outlining the key characteristics of Butikkom's tone (e.g., Enthusiastic, Friendly, Value-Driven, Slightly Playful, Direct) with do's and don'ts and example phrases. This ensures everyone writing copy is on the same page.
• •Focus on "Discovery" and "Novelty": Emphasize the excitement of finding new, imported, or hard-to-get items. Use words like "discover," "explore," "new," "exclusive," "imported," "world of flavors."
• •Highlight Value Clearly and Cheerfully: When mentioning sales or good prices, use enthusiastic language (e.g., "Awesome deals!", "Grab this bargain!", "Sweet savings!"). Avoid overly formal or dry financial terms.
• •Keep it Energetic and Youthful (especially for social media): Use emojis appropriately where the platform suits (like TikTok and Instagram), ask questions to engage the audience, and mirror the high energy of trendy snack culture.
• •Be Direct and Welcoming in Standard Communications: For website banners, email greetings, and FAQs, maintain a friendly, helpful, and straightforward approach ("Welcome to Butikkom!", "How can we help?", "Fast shipping on all orders!"). Ensure clarity in product descriptions and shipping information.

Social Perception

Generally Positive/Legitimate, Go-To for Imported/Niche Snacks, Engaging on Social Media, Aware of Specific Consumer Groups, E-commerce Savvy

Copy Examples

• •Craving Global Flavors? 🌍 Butikkom Delivers Your Favorite International Snacks, Fast! From spicy Takis to creamy American chocolate and unique Asian drinks, discover a world of taste at Butikkom. Awesome prices, speedy delivery right to your door. What are you waiting for? Shop now and treat your taste buds!
• •🔥 HOT DEALS Incoming! 🔥 Your Snack Stash is About to Get an Upgrade! Don't miss out on our latest "Rea" (Sale)! Stock up on popular brands, explore new arrivals, and save big. Limited time offers – grab your favorites before they’re gone!
• •TikTok Made You Buy It? We Got It! 😉 Find the viral snacks and drinks everyone's talking about right here at Butikkom. From unique sodas to must-try international candies – be the first of your friends to try them all. Explore our trending collection today!
• •Welcome to Snack Paradise! 🍬 Your One-Stop Shop for Exciting Treats. At Butikkom, we bring the world's most exciting snacks to Sweden. Whether you're looking for American classics, Halal-certified goodies, or exotic flavors, we've got something for everyone. Come on in and discover your new favorite!
• •Fast, Fresh & Fun! 🎉 Butikkom: Your Shortcut to Snack Happiness. Get your snack fix quickly with our 24-hour shipping promise. We pack your orders with care and send them speeding your way. Awesome products, awesome prices, awesome service – that’s the Butikkom way!