Brand Tone

Authoritative & Educational, Empathetic & Supportive, Professional & Trustworthy, Hopeful & Reassuring, Calm & Gentle

Brand Values

• •Health & Wellbeing
• •Scientific Validation
• •Education & Empowerment
• •Natural Solutions
• •Expertise & Authority
• •Accessibility

Best Practices

• •Educate, Don't Just Sell: Focus on providing valuable information about the science and benefits of the Buteyko Method. Position products and courses as solutions that empower users with this knowledge.
• •Lead with Empathy, Follow with Authority: Acknowledge the challenges users face (empathy) and then clearly explain how the Buteyko Method, backed by expertise and science, can help (authority).
• •Use Clear, Accessible Language (but don't shy away from scientific terms when explained): While the method is science-based, explanations should be understandable to a general audience. When using technical terms (like "Control Pause" or "Bohr Effect"), provide brief, clear definitions.
• •Incorporate Testimonials and Success Stories Authentically: Let the positive experiences of others speak to the effectiveness of the method. This builds trust and hope.
• •Maintain a Calm and Reassuring Voice: Even when discussing serious health conditions, the overall tone should be one of calmness, hope, and reassurance that improvements are attainable through the Buteyko Method.

Social Perception

Highly Positive & Life-Changing, Credible & Effective, Requires Commitment, Natural Alternative, Supportive Community

Copy Examples

• •Headline: Tired of [Symptom, e.g., "Breathlessness", "Sleepless Nights"]? Discover the Science-Backed Path to Easier Breathing and Better Health. Body: The Buteyko Method isn't just about breathing exercises; it's a journey to understanding your body and reclaiming your well-being. Learn from world-renowned expert Patrick McKeown how to naturally alleviate [Specific Conditions, e.g., "asthma, anxiety, and sleep apnea"] and transform your life. Start your journey today.
• •Headline: Breathe Freely. Live Fully. Naturally. Body: For decades, the Buteyko Clinic has empowered individuals worldwide to overcome respiratory challenges and improve their quality of life. Our clinically proven techniques, developed by Dr. Buteyko and advanced by Patrick McKeown, offer a gentle yet powerful way to manage conditions like [Condition 1] and [Condition 2]. Take control of your breath, take control of your health.
• •Headline: The Missing Link to Your Wellbeing? It Could Be Your Breath. Body: Many common health issues, from chronic fatigue to anxiety, can be linked to dysfunctional breathing patterns. The Buteyko Method provides simple, effective exercises to restore natural, optimal breathing, helping you unlock more energy, deeper sleep, and a calmer mind. Explore our resources and find the support you need.
• •Headline: Empower Your Child with Healthy Breathing Habits for Life. Body: Gentle, effective, and life-changing. The Buteyko Method offers specific techniques tailored for children, helping to address issues like asthma, blocked noses, and poor sleep. Give your child the gift of better breathing and a foundation for lifelong health.
• •Headline: Ready to Become an Expert in Breathwork? Certify with the Global Leaders. Body: Join a global community of Buteyko Clinic International certified practitioners and make a profound impact on people's lives. Our comprehensive training, led by Patrick McKeown, equips you with the deep knowledge and practical skills to teach the scientifically-backed Buteyko Method.