Brand Tone

Friendly, Welcoming, Passionate, Enthusiastic, Authentic, Homemade, Playful, Engaging, Community-Oriented

Brand Values

• •Quality & Freshness
• •Passion for Baking
• •Customer Satisfaction & Joy
• •Handmade & Artisanal
• •Inclusivity (emerging)
• •Entrepreneurship & Female Empowerment
• •Community Connection

Best Practices

• •Embrace Warmth and Enthusiasm: Use positive, inviting language. Don't be afraid of an exclamation mark where appropriate, and let Lizzy’s genuine passion for baking shine through. Words like "love," "joy," "delicious," "fresh," and "handcrafted" should be staples.
• •Highlight "Handmade" and "Quality Ingredients": Consistently remind customers that products are made from scratch with high-quality, often organic, ingredients. This reinforces the core value of quality.
• •Tell Lizzy's Story (Subtly and Overtly): Weave in the narrative of a passionate, female entrepreneur. This personal touch builds connection and authenticity. TikTok "day-in-the-life" videos are great for this.
• •Engage and Interact Playfully (especially on Social Media): Ask questions, run polls (like the "Choco-Lotta" cookie creation), feature customer content, and respond to comments in a friendly, approachable manner. This fosters a sense of community.
• •Keep it Authentic and Relatable: Avoid overly corporate or stuffy language. The "homier" feel mentioned in the Punch Magazine article should extend to the communication style. Share imperfections if they’re part of a fun story; it makes the brand more human.

Social Perception

Highly Positive for Taste and Quality, Appreciation for a Small, Local, Women-Owned Business, Friendly and Great Service, Cozy and Welcoming Atmosphere, Desire for More/Clearer Specialized Options, Engaging and Modern (especially via TikTok)

Copy Examples

• •🍂 Fall in love with our new Spiced Pumpkin Crumble Loaf! 🍂 Baked with the freshest local pumpkins and a secret blend of cozy spices, each slice is pure autumn bliss. Lizzy baked these with extra love this morning – come grab a slice (or the whole loaf, we won’t tell!) before it’s gone! #BusyLizzysBakedGoods #FallBaking #PumpkinSpice #HandmadeWithLove #BurlingameSweets
• •✨ Make your holidays extra sweet with Busy Lizzy's! ✨ From our famous Browned Butter Chocolate Chip cookies to custom-designed festive cakes, Lizzy is whipping up magic in the kitchen. Pre-order your handcrafted holiday treats today and let us bring the joy to your celebrations. Baked from scratch, with the best organic ingredients, because you deserve it! Click the link to see our holiday menu! [Link] #BusyLizzysHolidays #BakedWithPassion #OrganicGoodness #SupportLocalBurlingame
• •Watch Lizzy work her decorating magic! ✨ Ever wonder how our signature Celebration Cakes get so joyful? It’s all passion, a steady hand, and the highest quality sprinkles, of course! 😉 What should we bake next? Let us know in the comments! 👇 #BusyLizzys #CakeDecorating #BTS #BakingFun #SweetTreats #BayAreaBaker
• •From Lizzy's heart to your home. ❤️ Discover delicious, handcrafted baked goods made from scratch daily with the finest organic ingredients. Every bite is a little piece of joy! #TasteTheLove #BusyLizzysBakedGoods
• •Still dreaming about our Browned Butter Chocolate Chip Cookies? We don't blame you! Lizzy's perfected recipe, using organic butter and letting the dough rest for that perfect chewy texture, makes them simply irresistible. Click here to order a batch (or two!) for a guaranteed smile. 😊 #FanFavorite #BestCookiesEver #BusyLizzysTreats