Tono de Marca

Approachable, personal, creative, helpful, service-oriented, trendy, fun, and sometimes edgy, reflecting current pop culture.

Valores de Marca

• •Personal Connection & Authenticity
• •Creativity & Self-Expression
• •Customer-Centric Service
• •Passion & Craftsmanship
• •Cultural Relevance

Mejores Prácticas

• •Lead with the Personal Story: Always keep Mayra's authentic story at the core of "About Us" pages and occasional social media posts. This humanizes the brand and reinforces the value of passion and authenticity.
• •Use "You" and "I" in Communications: Write copy as if it's a one-on-one conversation. Use "I" when speaking from the brand's perspective (e.g., "I started this shop because...") and "you" to speak directly to the customer's needs and desires (e.g., "This is for you to express...").
• •Showcase the "How," Not Just the "What": Continue using platforms like TikTok to share the creation process. This reinforces the values of craftsmanship and hands-on quality, justifying the premium nature of custom work.
• •Amplify Customer Voices: Actively feature positive customer reviews and user-generated content (with permission) in social media posts and on the website. This builds social proof and aligns with the value of being customer-centric.
• •Keep the Language Clear and Approachable: Avoid corporate jargon. The tone should be like a creative, talented friend making something special for you. Keep it simple, friendly, and focused on the shared love for the final product.

Percepción Social

Overwhelmingly positive. Customers perceive the brand as reliable, professional, and a producer of high-quality, desirable products. The owner is seen as communicative and dedicated to customer satisfaction. It is viewed as a go-to shop for unique, custom gifts, with customers frequently expressing intent for future purchases.

Ejemplos de Copy

• •Your vibe, your rules. From Bad Bunny to your favorite horror icons, carry your personality everywhere with a custom tumbler. Handcrafted just for you. Tap to shop the collection and express yourself.
• •Watch the magic happen! ✨ Bringing this custom Dodgers-inspired serape tumbler to life. Every piece is made with passion. Got an idea for your own? DM me for custom orders! #customtumbler #crafting #smallbusiness #dodgers #laserwrap
• •More Than a Gift, It's a Statement. Personalized tumblers, tees, and more, crafted from our passion, for yours. Free shipping on orders over $75.
• •It all started as a way to find a little peace. Now, I get to share my passion by creating pieces that celebrate yours. Thank you for being part of the BusyBeeeShop story. As a thank you, here’s 15% off your next order. [CODE]
• •Turn your favorite memory into your favorite mug. Perfect for anniversaries, birthdays, or just because, this custom mug is designed by you and handcrafted with care by us. Simply upload your photo, and we'll handle the rest. It’s not just a mug; it’s the smile you’ll start your day with.