Brand Tone

Empowering, confident, and trendy; approachable and personal; cool and motivational; direct and encourages embracing unique style.

Brand Values

• •Individuality and Self-Expression
• •Confidence
• •Inclusivity and Support
• •Modern Style

Best Practices

• •Lead with the Acronym's Philosophy: Always tie the messaging back to the core concept of "Being Unusual Saves You." Use it to frame product launches, style tips, and brand stories.
• •Use Empowering and Active Language: Employ words like "own," "define," "create," "express," and "dare." The copy should inspire action and a feeling of self-assurance.
• •Keep it Conversational and Authentic: Write like you're talking to a stylish friend. Use modern slang and phrasing where appropriate (e.g., "vibe," "the final touch") without overdoing it.
• •Champion Your Community: Continue to proudly identify as a Black-owned business. Feature user-generated content, collaborate with diverse influencers, and tell stories that celebrate individuality.
• •Ensure Visuals Match the Vibe: All photography and video content should be clean, confident, and stylish. The aesthetic should feel modern and aspirational yet attainable, reflecting the brand's empowering but accessible tone.

Social Perception

Perceived as a small, stylish, and mission-driven business. The "Black-owned business" tag attracts a supportive customer base valuing conscious consumerism. Products are seen as desirable accessories for completing outfits, appealing to those seeking independent creators and personal style expression.

Copy Examples

• •Be Unusual. Be You. The Oscar Hat isn't just an accessory, it's a statement. Ready to make yours? Tap to shop. #BusyBdy #BeUnusual
• •The final touch that changes everything. ✨ Our Oscar Hat is the ultimate vibe. Get yours and own your look. #styleinspo #hats #blackownedbusiness #BusyBdy
• •BEING UNUSUAL SAVES YOU. Find the piece that says everything without you having to say a word. Shop BusyBdy.
• •Don't just follow trends, set them. BusyBdy hats are designed for the bold. Find your perfect match and get 10% off your first order.
• •Your new favorite hat is waiting... Hi [Name], at BusyBdy, we believe style is a form of courage. It's about being you, unapologetically. Our collections are made to give you that extra confidence to go out and give it all you got. Ready to feel it?