Brand Tone

Helpful & Supportive, Professional, Encouraging & Celebratory, Efficient & Solution-Oriented, Accessible

Brand Values

• •Customer Empowerment/Customization
• •Quality
• •Speed & Reliability
• •Versatility
• •Value for Money
• •Making an Impact

Best Practices

• •Develop a "Voice & Tone" Mini-Guide: Document key characteristics of the Busy Banners voice (e.g., helpful, professional, encouraging, efficient). Include examples of "do" and "don't" phrases. For instance: Do: "Let's create your perfect banner!" Don't: "Purchase signage implements now."
• •Prioritize "You" over "We": Focus the copy on the customer, their needs, and how Busy Banners helps them achieve their goals. (e.g., "You can easily design..." instead of "We offer an easy design tool...").
• •Keep it Clear, Concise, and Action-Oriented: Use straightforward language, avoid jargon, and always include a clear call to action. Emphasize solutions and benefits (e.g., "Get noticed with...", "Celebrate effortlessly with...").
• •Be Consistent Across All Platforms: Whether it's a website product description, an Instagram caption, an email newsletter, or a customer service chat, the underlying tone should feel familiar and aligned with the brand. Train any staff interacting with customers on this voice.
• •Incorporate Positive Customer Language (UGC cues): Pay attention to the words and phrases happy customers use in their reviews and testimonials (e.g., "vibrant," "easy," "perfect for my event," "fast shipping"). Subtly weaving similar language into your copy can make it more relatable and authentic, reinforcing the positive perception.

Social Perception

Reliable Provider, Good Quality for Price, Convenient Solution, Go-To for Events & Small Businesses, Responsive (when issues arise)

Copy Examples

• •Headline: Your Vision, Vibrantly Displayed. Body: From impactful trade show backdrops to joyous birthday banners, design your perfect custom banner in minutes with Busy Banners. Quality you can see, speed you can count on. Let's make your message pop!
• •Headline: Make Every Occasion Unforgettable! Body: Busy Banners helps you create the perfect atmosphere. Our easy-to-use design tool and durable, vibrant banners ensure your celebration or promotion truly stands out. Get started today and let's celebrate!
• •Headline: Business Branding That Works as Hard as You Do. Body: Elevate your brand presence with professional, high-quality banners and displays from Busy Banners. Fast turnarounds, easy online design, and exceptional prints to get your business noticed. Order yours now!
• •Headline: Event Coming Up? We've Got You Covered! Body: Last-minute signage needs? No problem! Busy Banners offers quick production and reliable shipping. Design online with ease and get your stunning, custom banner delivered right on time for your big day.
• •Headline: Celebrate Big, Design Easy. Body: Designing a personalized banner for your next party, graduation, or special event is simple and fun with Busy Banners. Choose your size, upload your design, or use our inspiring templates. We'll handle the quality printing – you get ready to shine!