Brand Tone

Nurturing, Relatable, and Passionate

Brand Values

• •Educational Play
• •Parental Support and Convenience
• •Screen-Free Alternative
• •Quality and Safety
• •Authenticity

Best Practices

• •Lead with the 'Why': Always start with the problem you are solving for the parent (e.g., "Need a quiet moment?" or "Traveling soon?"). This immediately establishes relevance and empathy.
• •Balance Benefits for Parent and Child: Every piece of copy should touch upon the dual benefit: it makes life easier for the parent while being fun and developmental for the child.
• •Maintain the "By a Parent, For a Parent" Voice: Use conversational, warm, and encouraging language. Avoid overly corporate or technical jargon. Write as if you are giving a recommendation to a friend.
• •Incorporate User-Generated Content and Testimonials: Sharing photos and reviews from happy customers reinforces the brand's trustworthiness and social proof, showing the products in real-life situations.
• •Emphasize Key Values in All Messaging: Consistently weave in the core valueskscreen-free, educational, convenient, and NZ-madeto solidify the brand's identity and differentiate it from competitors.

Social Perception

A trusted lifesaver for parents

Copy Examples

• •Long car ride ahead? Don't just survive it, enjoy it! Our Travel Busy Bag is packed with screen-free, educational fun to keep little minds engaged and hands happy. Designed by a NZ mum who gets it. Arrive at your destination with smiles, not screams.
• •That priceless look of concentration ✨ There's nothing better than seeing them learn and discover all on their own. Our 'Key Sorting' Busy Bag is 100% NZ made and perfect for developing those crucial fine motor skills. What’s your little one learning this week? #BusyBagsNZ #LearningThroughPlay #ScreenFreeKids
• •Need five minutes to finish your coffee while it's still hot? This is the Busy Bag for you. More than just a toy, it's a carefully designed activity to foster independence and problem-solving skills. Watch them discover, create, and play, all while you get a moment of well-deserved peace.
• •Subject: Your secret weapon for the school holidays is here! Inside: Say goodbye to 'I'm bored!' with our new collection of hands-on activity bags. Perfect for rainy days, quiet afternoons, and every moment in between. Shop now and save your sanity!
• •From our family to yours. We started Busy Bags because we know parenting is a beautiful, messy, wonderful journey. We're here to make it a little easier and a lot more fun. Thank you for letting us be a part of your story. #ParentingSupport #NZMade #BusyBags