Brand Tone

authentic, warm, passionate, familial, welcoming, evocative, sensory, proud of heritage and quality, gentle confidence

Brand Values

• •Tradition and Heritage
• •Authenticity and Genuineness
• •Connection to Nature
• •Hospitality and Sharing
• •Quality and Craftsmanship

Best Practices

• •Lead with Storytelling: Every post, product description, and video should be an opportunity to tell a small part of the Busulmona story. Whether it's about the family's history, the land, or the process behind a product, a narrative approach will reinforce the brand's core values.
• •Use Sensory and Evocative Language: Words should appeal to the senses. Describe the "golden sun," the "rich soil," the "scent of orange blossoms," and the "taste of homemade preserves." This will help to transport the audience to the farm.
• •Maintain a Warm and Personal Voice: Write as if you are speaking to a friend. Use "we" and "our" to create a sense of a collective family effort. Address the audience directly to foster a feeling of connection and community.
• •Show, Don't Just Tell: The visual content on Instagram and Facebook should align with the brand's values. High-quality, natural-light photography that showcases the beauty of the landscape, the freshness of the ingredients, and the warmth of the family will be more effective than sterile product shots.
• •Be Consistent Across All Platforms: The warm, authentic, and passionate tone should be present everywhere, from the website's "About Us" page to the caption of a quick Instagram story. This consistency will build a strong and recognizable brand identity.

Social Perception

High-quality, authentic Sicilian brand; offers a genuine experience; trustworthy source of traditional goods and hospitality; perceived as a passionate family business deeply connected to roots and dedicated to quality, resonating with consumers looking for authentic and natural products.

Copy Examples

• •From our centuries-old olive groves in the heart of Val di Noto to your table. Each drop of Busulmona olive oil is a taste of Sicilian sun, soil, and tradition. This isn't just oil; it's our family's legacy in a bottle. #Busulmona #OlioSiciliano #ValdiNoto #AuthenticItaly #FamilyTradition
• •Wake up to the scent of citrus groves and the gentle Sicilian sun. At Busulmona, we didn't just build a farm; we made a home. And we've opened our doors to share it with you. Come and experience the real Sicily. Book your stay in our corner of paradise. #AgriturismoSicilia #BusulmonaExperience #Noto #SlowTravel #MadeinSicily
• •Taste the essence of our land with our homemade almond jam. We hand-pick the finest almonds from our groves and transform them into a preserve that is both delicate and rich. Perfect on toast, with cheese, or as a sweet taste of Sicily right from the spoon. #SicilianPreserves #AlmondLove #ArtisanalFood #BusulmonaKitchen #TasteOfSicily
• •Title: "The Women of Busulmona: A Story of Sicilian Almonds and Heritage" Description: "Join us as we celebrate the heart of our farm: the women of Busulmona. From the almond harvest to the kitchen, their hands and hearts are in every product we create. Discover our story of passion, family, and the flavors of Sicily. #WomenInAgriculture #SicilianTradition #BusulmonaFamily #ValdiNoto #MadeInItaly"
• •The creamiest avocado granita you’ll ever taste! 🥑 Made with avocados straight from our farm. A refreshing bite of Sicily. Come visit us at Dalla Terra Bistrot! #AvocadoGranita #SicilianFood #Noto #Busulmona #UniqueEats