Brand Tone

Empowering, Confident, Friendly, Approachable, Solution-Oriented, Practical, Inclusive, Body-Positive, Fun, Playful

Brand Values

• •Empowerment
• •Inclusivity
• •Confidence
• •Freedom/Self-Expression
• •Support (Physical and Emotional)
• •Giving Back

Best Practices

• •Frame messages around giving women control, freedom, and confidence rather than focusing on fixing a problem. Use strong, positive verbs.
• •Use language that resonates with women of all shapes, sizes, and backgrounds. Showcase diversity in visuals and testimonials.
• •Share genuine user experiences and speak in a conversational, friendly manner. Avoid overly technical jargon.
• •Lead with how Busties helps women feel (e.g., Feel confident and free) before detailing product specifics (e.g., with our sweat-proof tape).
• •Even when addressing a problem (like bra limitations), keep the tone optimistic and solution-focused. Let the fun, happiness, and confidence attitude shine through.

Social Perception

Positive Problem-Solver, Confidence Booster, Trustworthy & Effective, Community-Oriented

Copy Examples

• •Headline: Unleash Your Wardrobe. Embrace Your Confidence. That's the Busties™ Effect. Body: Tired of outfits gathering dust because of bra straps? Busties™ gives you the freedom to rock any look, any time. Our medical-grade tape provides all-day lift and support, so you can step out feeling fabulous and secure. For every shape, every size, every woman.
• •Social Media Post (Instagram/TikTok): Image/Video: Diverse women confidently wearing challenging outfits using Busties. Caption: No bra? No problem! 😉 With Busties™, you're the main character. Dance, laugh, and own your look with tape that moves with you and holds you up, beautifully. What outfit are you finally going to wear? #GetBusties #BoobTapeMagic #ConfidenceUnleashed
• •Product Description Snippet: Feel the freedom, forget the fuss. Busties™ breast tape is your secret weapon for that perfect silhouette. Sweat-proof, waterproof, and designed for all-day comfort, it’s the invisible support that lets your style shine. Created by women, for women who are ready to love the woman in the mirror.
• •Email Subject Line: Girl, It's Time to Wear THAT Dress! Email Body Preview: You know the one. The stunning backless number? The tricky neckline? Busties™ is here to make it happen. Experience the lift, the support, and the pure, unadulterated confidence.
• •Website Banner: Dare to Wear. We’ve Got You Covered (and Lifted!). Sub-text: From A cup to beyond, Busties™ empowers you to choose your style, without compromise. Discover the comfort and confidence of bra-free solutions.