Brand Tone

Elegant, Aspirational, Feminine, Contemporary yet Rooted in Tradition, Customer-Oriented, Enthusiastic

Brand Values

• •Quality Craftsmanship
• •Design Excellence
• •Customer Satisfaction
• •Celebration of Femininity & Heritage
• •Accessibility of Style

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Elegant, Aspirational, Feminine, Contemporary yet Rooted, Customer-Oriented, Enthusiastic) with specific examples of "do's and don'ts" for language, terminology, and style. Share this with everyone creating content.
• •Know Your Audience on Each Platform: While maintaining core values, slightly adapt the tone's expression to suit the platform and its primary audience. For example, Instagram can be more aspirational and visual, while Facebook might allow for more detailed, community-focused interaction, and TikTok a more playful, trend-driven approach.
• •Train Your Team: Ensure that everyone interacting with customers or creating content (social media managers, copywriters, customer service) understands and can consistently apply the brand voice. Regular refreshers can be helpful.
• •Prioritize Visual Consistency: The elegance and aspirational qualities are heavily conveyed through visuals. Ensure that photography, videography, and graphic design align with the desired brand tone and values. High-quality, well-styled imagery is crucial.
• •Listen and Adapt (Slightly): Monitor customer feedback, social media comments, and industry trends. While the core tone should remain consistent, subtle adaptations can be made to ensure the brand stays relevant and resonant, without losing its identity. For example, if customers respond well to more behind-the-scenes content, incorporate that with the established elegant but approachable tone.

Social Perception

Positive Association with Design & Aesthetics, Appreciation for Collection Variety, Expectations of Quality, Engagement & Community

Copy Examples

• •Instagram Post (New Collection Launch - Elegant & Aspirational): Elegance redefined. ✨ Discover the 'Mehr' collection, where timeless tradition meets contemporary grace. Each piece, a testament to exquisite craftsmanship, designed to make you feel effortlessly beautiful. Explore the allure, link in bio. #Bustangi #MehrCollection #LuxuryPret #PakistaniFashion #NewCollection
• •Facebook Ad (Sale Promotion - Enthusiastic & Customer-Oriented): Your dream outfit is now within reach! 🌸 Our much-awaited Season's Delight Sale is LIVE! Enjoy up to 40% OFF on stunning ensembles. Refresh your wardrobe with Bustangi's signature style. Shop now before your favorites are gone! 👉 [Link to Sale Page] #BustangiSale #PakistaniSuits #FashionSale #LimitedTimeOffer
• •Product Description (Website - Feminine & Detail-Oriented): Float through your day in our 'Gulbahar' peshwas. Crafted from the softest rose-pink chiffon, this ensemble features delicate silver tilla work and pearl embellishments on the neckline and sleeves. The flowing silhouette drapes beautifully, promising grace with every step. Perfect for festive gatherings or intimate celebrations. (Fabric: Premium Chiffon, Includes: Shirt, Dupatta, Trousers)
• •TikTok Video Caption (Trendy & Engaging - Contemporary): Serving looks that speak volumes! 💖 Watch how @[InfluencerName] styles our new 'Urban Nomad' kurta for three completely different vibes. Which one is your fave? 👇 #BustangiStyle #OOTDInspo #PakistaniStreetStyle #FashionTikTok #GetTheLook
• •Email Newsletter Subject Line (Aspirational & Exclusive): Be the First to Experience: The Bustangi Bridal Couture Preview ✨ (Body Snippet): Dear [Customer Name], Step into a world of enchantment. We invite you to an exclusive first look at our breathtaking new bridal collection, 'Aroos-e-Shehnai'. Discover gowns that weave dreams into reality...