Brand Tone

Sophisticated, Innovative, and Passionate.

Brand Values

• •Quality
• •Innovation
• •Sustainability
• •Health

Best Practices

• •Lead with Sophistication: Always use elegant and evocative language. Avoid overly casual slang. Words like 'crafted,' 'artisanal,' 'exquisite,' 'sensation,' and 'elevate' align with the premium tone.
• •Highlight Innovation: Continuously emphasize what makes the brand unique —the flavor infusions. Frame the products not just as olive oil, but as culinary 'boosters' or 'experiences' that add a new dimension to food.
• •Tell the Story: Weave the brand's narrative into the copy. Mention the founder's chef background, the Andalusian family reserve, and the 'kiss' philosophy to build an emotional connection with the audience.
• •Emphasize Sustainability: Regularly mention the reusable and collectible nature of the bottles. This is a key differentiator and appeals to environmentally conscious consumers. Frame it as 'sustainable luxury.'
• •Focus on the 'Why': Don't just list ingredients; explain the benefit. It's not just olive oil with turmeric; it's a 'health booster.' It's not just oil in a nice bottle; it's a stylish addition to your dining table that reduces waste. This connects the product's features to the customer's values and aspirations.

Social Perception

Premium, Stylish, and Gourmet.

Copy Examples

• •Taste the tradition, with a twist. Our BUSS N°4 Chili Garlic is crafted from 100% Spanish Picual olives and infused with a fiery, aromatic kick. It's not just olive oil; it's the secret ingredient that transforms your seafood pasta from simple to sensational. Swipe to see the sizzle. #BussOliveOil #FlavorInnovation #GourmetKitchen
• •Beyond Extra Virgin. Discover our Premium Series of flavor-infused olive oils. From the energy of Matcha to the warmth of Turmeric, we've bottled the essence of culinary creativity. Elevate your everyday cooking. #BussExperience #ArtisanalOil
• •An Unforgettable Gift for the Food Lover Searching for the perfect gift? The BUSS N°1 Extra Vierge in its exclusive Louis XIII collector's bottle is more than just olive oil —it's a statement of taste and sophistication. Give the gift of exceptional flavor. #LuxuryPantry #GourmetGift
• •Don't just cook. Create. Our Lemon Olive Oil adds a subtle, fresh citrus note that brightens salads and grilled fish effortlessly. Made with pure Andalusian olive oil and designed for the modern palate. Click to explore our full range of flavors. #ElevateYourPlate #BussOliveOil
• •The Immunity Booster. Awaken your senses with the invigorating warmth of ginger, perfectly balanced with our smooth, cold-pressed extra virgin olive oil. An ideal finishing touch for steamed vegetables, smoked fish, or Asian-inspired dishes. A bold flavor for a healthy lifestyle. #InnovationInABottle