Brand Tone

Approachable & Friendly, Enthusiastic & Passionate, Authentic & Down-to-Earth, Community-Focused, Playful & Fun-Loving, Proudly Local (Virginian)

Brand Values

• •Quality & Craftsmanship
• •Community
• •Authenticity
• •Local Sourcing & Support
• •Innovation & Variety
• •Customer Experience

Best Practices

• •Always Circle Back to Virginia: Emphasize the '100% Virginia apples,' local roots, and community connection in relevant ways. This is a core differentiator.
• •Speak Like a Friendly Neighbor: Use warm, approachable language. Avoid overly corporate or stuffy jargon. Be conversational.
• •Show, Don't Just Tell, the Fun: Infuse copy with the energy of your events and the enjoyable atmosphere of the taprooms. Use vibrant descriptions and engaging questions.
• •Let Your Passion Shine: Write with genuine enthusiasm for your craft, your ingredients, and the cider itself. If you're excited, your audience will be too.
• •Be Clear and Crisp: Just like a good cider, make your messaging easy to understand, refreshing, and to the point. Ensure clear calls to action.

Social Perception

High-Quality Cider Producer, Great Local Hangout, Community-Oriented Business, Authentic and Passionate, Reliable & Consistent

Copy Examples

• •🍂 Fall in love with Virginia all over again! 🍎 Our NEW [Cider Name] is here, bursting with crisp, 100% Virginia apples and a hint of [unique spice/fruit]. Perfect for cozy nights and good company. Swing by the RVA or Cape Charles taproom and taste the season! #BuskeyCider #VirginiaApples #FallVibes #CraftCider #RVA #CapeCharles
• •Think you've got what it takes? 🤔 Join us for Trivia Night this Thursday at 7 PM in our RVA taproom! Grab your smartest pals, a pint of your favorite Buskey, and let the games begin! Good times and great cider guaranteed. #BuskeyEvents #RVATrivia #CiderAndBrains #CommunityFun #GetYourGeekOn
• •Since 2016, we've been keeping it real with 100% Virginia apples and a whole lotta love for our craft. For us, Buskey is more than just cider – it's about community, quality, and sharing the authentic taste of Virginia. Come share a glass with us! 🍻 #BuskeyCiderStory #VirginiaProud #CraftedWithCare #RealCider #SupportLocalVA
• •Your happy place is calling! 📞 Escape the everyday and unwind with a refreshing Buskey Cider. Whether you're in RVA or down by the coast in Cape Charles, our doors are open and the cider is cold. See you soon! 😉 #BuskeyTaproom #CiderLife #VirginiaGetaway #RVAHappyHour #CapeCharlesVibes
• •Not all ciders are sweet! Our [Dry Cider Name] is a testament to the crisp, tart potential of Virginia apples. Perfectly balanced, refreshingly dry, and 100% delicious. Dare to go dry? 😉 #BuskeyDryCider #VirginiaApples #CraftCider #NotTooSweet #CiderPerfection