Brand Tone

Empowering, Educational, and Approachable

Brand Values

• •Creativity and Self-Expression
• •Accessibility and Inclusivity
• •Quality and Professionalism
• •Community

Best Practices

• •Always Be Empowering: Use encouraging and positive language. Phrases like "You can do this," "Perfect for beginners," and "Create your unique style" reinforce the brand's core mission of building confidence.
• •Lead with Education: Frame content around teaching and sharing knowledge. Every post, video, or product description should aim to be helpful, offering a tip, a technique, or clear instructions to guide the user.
• •Use a Personal, Approachable Voice: Write as if you're speaking to a creative friend. Use "you" and "I" (or "we") to foster a direct connection. Sharing personal experiences and behind-the-scenes content can enhance this, as Alyona does effectively.
• •Highlight Community Creations: Regularly feature and celebrate customer projects. This not only provides social proof but also strengthens the community feel and shows that the brand values its customers' creativity.
• •Ensure Clarity and Simplicity: Avoid overly technical jargon without explaining it. Break down complex steps into simple, manageable actions. The goal is to make sewing feel accessible, not intimidating.

Social Perception

Overwhelmingly positive; viewed as a trustworthy and reliable source for high-quality, easy-to-follow sewing patterns. Customers praise excellent customer service, 'amazing' and 'well-fitting' patterns, and helpful video tutorials. Seen as a confidence-booster for beginner sewists, empowering them to tackle projects. Alyona is perceived as a helpful and responsive creator invested in customer success.

Copy Examples

• •Stop searching for the perfect bralette and start making it. ✨ Introducing the 'Seraphina' Bralette Pattern! Designed for comfort and style, this pattern comes with a full step-by-step video tutorial that makes sewing delicate lace easier than you think. Ready to create the lingerie you've always dreamed of? Tap the link in our bio to get your pattern!
• •Your DIY journey starts here. Get our best-selling 'Bella' Panties pattern for FREE and discover how simple it is to sew your own comfortable, stylish underwear. We provide the easy-to-follow pattern and video guide; you bring the creativity. Download now and start your first project today!
• •Turn your passion into profit. 🧵 Our latest blog post breaks down how to start your own sewing side hustle, from finding your niche to setting up your online shop. If you've been dreaming of selling your handmade creations, this is the sign you've been waiting for. Click to read the guide!
• •Hey creative friends! Alyona here. Today, we're tackling a project that looks runway-ready but is secretly simple: the 'Jadore' Swimsuit. I'll guide you through every stitch, from choosing your fabric to the final seam. Whether you're a total beginner or a seasoned pro, you'll be able to create a stunning, custom-fit swimsuit. Let's get sewing!
• •Look at this incredible top made by one of our amazing community members! 😍 We are constantly blown away by your creativity. Keep tagging us in your #Businkamania makes—you inspire us every day! Feeling inspired? Grab a pattern and join the fun.