Brand Tone

Professional, supportive, and community-centric. Formal yet approachable, aiming to be a credible and reliable resource, emphasizing collective strength and mutual growth. It is an encouraging and empowering voice focused on advocacy and connection.

Brand Values

• •Advocacy
• •Collaboration
• •Community & Connection
• •Economic Development
• •Accountability and Fairness

Best Practices

• •Lead with "Community" and "Collaboration": Always frame communications around the collective benefit. Use words like "together," "our community," "connect," and "collaborate" to reinforce the chamber's core purpose.
• •Maintain a Professional & Empowering Voice: The tone should be authoritative but not arrogant. It should empower business owners by assuring them they have a strong advocate, using phrases like "Your Voice" and "On Your Behalf."
• •Be an Informative Resource: Position the chamber as the go-to source for important local business information. Share updates on infrastructure, policy changes, and economic opportunities to provide tangible value.
• •Spotlight Members Consistently: Regularly feature member businesses across all channels. This reinforces the chamber's commitment to its members' success and provides social proof of its value.
• •Ensure Visual Branding Matches the Tone: Use clean, professional graphics. Feature high-quality photos of members and events. The visual identity should reflect an organized, credible, and active organization.

Social Perception

Perceived as a foundational and necessary institution for the local business ecosystem, acting as a proactive representative bridging businesses and government. It is seen as a valuable platform for networking, visibility, and addressing policy concerns, embracing inclusivity across the wider business community.

Copy Examples

• •Your Voice, Amplified. We are Business Chamber South, championing the interests of businesses in St. George and Bayside to foster growth, collaboration, and prosperity.
• •Connect with your community's brightest business minds! Join us for our next Networking Night and discover the opportunities that collaboration can unlock. Let's grow together. #BusinessChamberSouth #StGeorgeBusiness #SupportLocal
• •Ready to Grow? See How a Business Chamber South Membership Pays for Itself.
• •Meet [Member Business Name]! A valued member of our Chamber, they're making waves in [Industry]. We're proud to support local leaders who are the backbone of our community. Give them a follow! #BCSouthMembers #LocalSuccess
• •Be part of shaping our region's future. By joining the Chamber, you add strength to our numbers and contribute to a thriving local economy. Join us today.