Brand Tone

Empowering, Knowledgeable, and Relatable.

Brand Values

• •Authenticity
• •Sustainable Growth
• •Strategic Clarity
• •Empowerment
• •Support & Community

Best Practices

• •Balance Edge with Empathy: Always pair the bold, 'baddie' language with empathetic and supportive messaging. For every 'build your empire,' include a message that says, 'I see your struggle, and I'm here to help.'
• •Lead with Strategy, Back with Soul: Ground your claims in tangible business strategy (e.g., 'funnels,' 'ads,' 'client acquisition') but always connect it back to the brand's core values of authenticity and sustainability.
• •Speak Directly to the Ideal Client: Use 'you' and 'your' to address the specific pain points of coaches, healers, and service providers (e.g., 'filling your client calendar,' 'feast-or-famine cycle').
• •Embody the Founder's Voice: Integrate Ashley Kruse's personal story and professional background into the copy. Mentioning her corporate experience adds credibility, while sharing her entrepreneurial journey adds relatability.
• •Maintain a Consistent Lexicon: Regularly use brand-specific terms like 'baddie,' 'badass,' 'sustainable momentum,' 'strategic clarity,' and 'trauma-informed' across all platforms to reinforce the brand's unique identity and framework.

Social Perception

The public and its clients perceive Business Baddie as a credible, high-value coaching service for ambitious female entrepreneurs. The founder, Ashley Kruse, is seen as both a sharp marketing strategist and a supportive mentor. The use of the term 'baddie' is understood within its community not as negative, but as a symbol of a confident, capable, and successful business owner who defines success on her own terms. The brand is perceived as a premium service that delivers tangible results in both business growth and personal confidence.

Copy Examples

• •(Instagram Post): 'Stop throwing spaghetti at the algorithm and hoping something sticks. Your marketing should feel as powerful as the results you deliver. Ready to swap the 'messy' for a clear, sustainable strategy? Let's build a client attraction plan that 's 100% you. #BusinessBaddie #MarketingStrategy #CoachForCoaches'
• •(Website Headline): 'Go from Overwhelmed Entrepreneur to Six-Figure Baddie. We blend soul-led ambition with data-backed strategy to help you build a business that not only pays the bills but fuels your life. No burnout required.'
• •(Facebook Ad): 'Tired of breakthrough calls that lead to well, nowhere? Your 1:1 offer is brilliant, it just needs a sales process to match. Our 'Breakthrough to Booked' course gives you the exact trauma-informed framework to turn free calls into fully committed clients, without the salesy cringe. Fill your roster with ease. Learn more.'
• •(Email Newsletter Subject): 'That 'one-size-fits-all' strategy isn't working, is it?' (Body Snippet): 'Hey [Name], I see you. Building a business from the ground up is tough. But what if you didn 't have to follow someone else 's rules? Let 's refine your marketing and sales so it feels less like a chore and more like an authentic conversation.'
• •(LinkedIn Post): 'After 15 years in corporate marketing at places like LinkedIn, I saw what truly scales a business: strategic clarity and authentic connection. Now, I help coaches and healers implement these same principles to achieve sustainable growth without the corporate hustle. Your story is your strategy. Let 's tell it right. #FemaleFounders #BusinessCoaching #SustainableGrowth'