Brand Tone

Knowledgeable & Authoritative, Passionate & Respectful (of Kendo Tradition), Community-Focused & Supportive, Professional & Trustworthy

Brand Values

• •Quality & Craftsmanship
• •Authenticity & Tradition
• •Knowledge Sharing & Education
• •Community & Development
• •Customer Satisfaction

Best Practices

• •Emphasize Expertise and Tradition: Always speak from a place of deep knowledge about Kendo. Reference the history, craftsmanship, and spirit of Bushido where appropriate, showcasing an understanding that goes beyond just selling products.
• •Use Respectful and Formal Language (with Passion): Maintain a tone that reflects the discipline and respect inherent in Kendo. Avoid overly casual slang, but infuse the copy with genuine enthusiasm for the art and its practitioners.
• •Focus on Value and Quality, Not Just Price: While mentioning reasonable pricing is fine (as seen in reviews), the primary focus should be on the quality, craftsmanship, and the value the equipment brings to a Kendoka's practice and development.
• •Build Community Through Content: Frame product descriptions and other copy in a way that connects to the broader Kendo journey. Highlight how equipment can support training, learning, and participation in the Kendo community, as BUSHIZO TV already does.
• •Be Informative and Transparent: Mirror the brand's mission to provide detailed information. Ensure copy is clear, accurate, and helps customers understand the products, their origins, and their benefits, fostering trust and reinforcing BUSHIZO’s role as a knowledgeable guide.

Social Perception

Respected Retailer, Valuable Kendo Resource, Specialized & Niche, Good Quality Products

Copy Examples

• •Headline: Elevate Your Kendo: Crafted by Masters, Chosen by BUSHIZO. Body: Discover Kendo equipment that embodies the spirit of Bushido. At BUSHIZO, we meticulously select gear from Japan's finest artisans, bringing you unparalleled quality and tradition. Find your perfect Bogu today.
• •Headline: Beyond the Shinai: Understand the Soul of Your Armor. Body: BUSHIZO was born from a passion for Kendo and a desire to share the stories behind each piece of equipment. We provide the details you need, connecting you to the legacy and craftsmanship in every stitch.
• •Headline: BUSHIZO TV: Your Dojo Online. Body: Sharpen your skills and deepen your Kendo knowledge with BUSHIZO TV. Access exclusive training sessions, expert interviews, and tournament highlights. Join BUSHIZO Prime and unlock a world of Kendo content.
• •Headline: Tradition Meets Performance: The BUSHIZO ARM Kote. Body: Experience the distinctive design and flexibility of our ARM kote. Engineered for dedicated practice, offering comfort and quality at a price that respects your commitment to Kendo.
• •Headline: From Our Showroom to Your Hands: The BUSHIZO Promise. Body: Whether you visit our Shibuya showroom or shop online, BUSHIZO is dedicated to providing authentic Kendo equipment and expert advice. Trusted by Kendoka worldwide.