Brand Tone

Professional and Authoritative, yet Approachable and Community-Oriented

Brand Values

• •Quality and Professionalism
• •Experience and Trust
• •Innovation and Variety
• •Customer-Centricity
• •Sustainability and Safety

Best Practices

• •Lead with Quality and Heritage
• •Segment the Tone by Platform
• •Use "Insider" Language, but Explain It
• •Turn Features into Benefits
• •Empower the Customer

Social Perception

Reliable, long-standing supplier of professional-grade nail products from Germany, accessible to hobbyists despite being targeted at professionals, and known for offering value through "unbeatable prices" without compromising quality.

Copy Examples

• •Seal your masterpiece. Our new Crystal Shield Top Coat delivers an unrivaled, diamond-like shine that lasts. Formulated for professionals, trusted for its durability. Made in Germany, because quality is not an option—it's a promise. Tap to shop and give your clients the flawless finish they deserve. #BNCosmetics #NailTech #GermanQuality #GelNails #TopCoat
• •Autumn is Calling. Answer with These Colors. Body: Hello [Name], embrace the new season with the BNC 'Autumn Dusk' collection. Five new rich, creamy shades developed in Germany to deliver flawless, full-coverage color in a single coat. From deep merlot to rustic pumpkin, give your clients the trendy, long-lasting manicure they've been waiting for. Professional quality, unbeatable value. Explore the collection now.
• •Want to master the viral chrome look? Here’s how in 30 seconds. ✨ Step 1: BNC Base Gel. Step 2: Two coats of our 'Blackout' gel. Step 3: Our 'No-Wipe' Top Coat. Step 4: The magic! BNC Chrome Powder. Pro-tip: a little goes a long way! Perfect for your salon. All products linked in bio! #NailTutorial #ChromeNails #BNCPro #Nageldesign #BuschmannNailCosmetics
• •Build Your Business on a Foundation of Quality. Body: Starting your journey as a nail technician? Don't compromise on quality. For over 22 years, Buschmann Nail Cosmetics has been the trusted partner for professionals across Germany. Our products are EU-certified, easy to work with, and priced for your success. Shop our pro starter kits today. #NailProfessional #Nagelstudio #BNC
• •For us, it's more than just cosmetics—it's a craft. Born from over two decades of passion and expertise, Buschmann Nail Cosmetics is a trusted partner to thousands of nail professionals. We are dedicated to upholding the highest standards of 'Made in Germany' quality, delivering innovative and reliable products that empower artists to create without limits. We're not just a supplier; we're part of your toolkit.