Brand Tone

Sincere, Personal, Craftsman-like, Quality-focused, Appreciative, Respectful, Elegant, Sophisticated, Relatable, Occasionally Humorous

Brand Values

• •Precision Craftsmanship
• •Loyalty
• •Beauty and Aesthetics
• •Durability and Longevity
• •Legacy and Tribute
• •Passion for Design

Best Practices

• •Emphasize Heritage and Story: Consistently weave in the brand's origin story, the tribute to the founder's father, and the values of loyalty and legacy. This personal touch differentiates the brand.
• •Highlight Craftsmanship and Quality Materials: Always use descriptive language that underscores the precision, artisan skill, and superior quality of the leather and other materials used. Terms like "full-grain leather," "skilled artisans," and "meticulous detail" should be common.
• •Maintain a Tone of Sincere Elegance: The language should be sophisticated yet approachable, reflecting the premium nature of the products without being alienating. Avoid overly casual slang but embrace a warm, appreciative tone.
• •Focus on "Companionship" and Durability: Frame products not just as accessories but as long-lasting, reliable "companions" that will endure and even tell a story as they age (e.g., the patina of leather).
• •Connect with the Customer's Values: Appeal to customers who appreciate quality, timeless design, and the story behind a product. Acknowledge their appreciation for technology (especially Apple products) and their desire to protect and enhance it with equally well-crafted goods.

Social Perception

High-Quality, Continuation of Pad & Quill's Legacy, Trustworthy, Focused on Apple Users, Elegant and Protective, Responsive Customer Service

Copy Examples

• •Headline: "More Than a Case. A Companion Forged in Legacy." Body: "At Burton Goods, every stitch tells a story of loyalty and meticulous care. Inspired by a father's enduring principles, our leather goods are crafted by artisans to not just protect your technology, but to become a trusted part of your journey. Experience the fusion of timeless design and unwavering quality." Call to Action: "Discover the Collection."
• •Headline: "Precision in Every Fiber. Passion in Every Design." Body: "For the tech enthusiast who appreciates the finer things, Burton Goods offers more than accessories. We offer a testament to what happens when unwavering passion meets two decades of design expertise. Feel the difference of superior materials and craftsmanship dedicated to both form and function." Call to Action: "Explore Our Craft."
• •Headline: "Inspired by Loyalty. Built for Yours." Body: "Our founder's tribute to his father is the guiding beacon for Burton Goods: a commitment to loyalty and excellence. Each leather piece is designed to be as steadfast and reliable as the man who inspired them, ensuring your cherished devices are always impeccably protected." Call to Action: "Find Your Loyal Companion."
• •Headline: "Uniting Tech with Timeless Elegance." Body: "Your Apple devices are marvels of modern technology. They deserve an equally remarkable companion. Burton Goods masterfully blends the rich texture of full-grain leather with designs that speak to a quiet, confident elegance. Elevate your everyday." Call to Action: "Shop Premium Leather Goods."
• •Headline: "From Our Family Story to Your Hands: The Art of Lasting Quality." Body: "Burton Goods isn't just a brand; it's a personal commitment to carrying forward a legacy of precision and dedication. Each iPad case, iPhone wallet, and MacBook sleeve is lovingly crafted to be a reliable partner for years to come, embodying the spirit of excellence in every detail." Call to Action: "Invest in Enduring Style."