Brand Tone

Charming, Wholesome, and Community-Oriented, characterized by a friendly, approachable, authentic, genuine, appreciative, and proud voice.

Brand Values

• •Quality Craftsmanship
• •Community
• •Elegance & Timelessness
• •Authenticity

Best Practices

• •Always Emphasize 'Handmade in England': This is a key differentiator and a core part of the brand's identity. It speaks to quality, tradition, and trustworthiness.
• •Foster Community Through Questions: Actively encourage engagement by asking questions in social media captions. This reinforces the community-oriented value and makes the brand feel more personal.
• •Use Warm and Evocative Language: Words like 'love,' 'cherish,' 'sweet,' 'charm,' and 'sparkle' align with the wholesome and charming brand tone.
• •Incorporate User-Generated Content: Regularly feature customer photos and stories. This not only provides social proof but also strengthens the sense of community.
• •Maintain a Consistent Visual and Verbal Style: Ensure that the clean, soft aesthetic of the website is reflected in the imagery and language used across all platforms. The tone should always be positive, friendly, and appreciative.

Social Perception

Overwhelmingly positive. Customers frequently praise the brand for high-quality products, aesthetic appeal, and positive customer experience (including fast shipping and responsive customer service). Strong community engagement on social media indicates a loyal and satisfied customer base that feels connected to the brand.

Copy Examples

• •Sweeten her style! 🎀 Our new ‘Summer Meadow’ collection has officially bloomed! Each bow is handmade with love right here in England, ready for sunny adventures and precious moments. Which one is your favourite? Let us know below! 👇 #BurtonBows #HandmadeWithLove #GirlsHairBows
• •Add a touch of handmade charm to her very first hairstyles. ✨ At Burton Bows, we craft each bow with the finest materials, because we know every detail matters. Soft, stylish, and made to be treasured. Discover the perfect bow for your little one. Shop now. #BurtonBowsUK #BabyBows #HandmadeInEngland
• •Handmade in England, Worn with Love. Discover our collection of beautiful, high-quality hair bows, designed to add a little sparkle to her day.
• •A little peek into how the magic happens! ✨ From our hands to her hair, every Burton Bow is made with care and attention to detail. #HandmadeBows #SmallBusinessUK #BurtonBows
• •A special treat just for you! As a member of the Burton Bows family, we’re giving you early access to our upcoming collection, plus an exclusive 15% off. Thank you for being part of our story. Your support means the world to us!