Brand Tone

Approachable and Friendly, Professional and Trustworthy, Innovative and Modern, Enthusiastic and Passionate, Direct and Honest, Community-Focused

Brand Values

• •Accessibility
• •Quality and Efficacy
• •Innovation
• •Professional Collaboration
• •Customer-Centricity
• •Sustainability and Ethical Practices
• •Enjoyment & Positivity
• •Transparency

Best Practices

• •Speak Human, Not "Corporate": Use clear, direct, and relatable language. Avoid overly technical jargon unless explaining a specific benefit in simple terms. Think of it as talking *with* your audience, not *at* them. Embrace a conversational, sometimes playful, yet informative style.
• •Amplify the Ambassador Voice: Consistently reference the collaboration with dental professionals. This reinforces credibility and trust. Phrases like "designed with our 40,000+ dental pros" or "hygienist-approved" should be woven in naturally.
• •Balance Fun with Facts: While the tone is often lighthearted and energetic, always back it up with the tangible benefits and scientific validation of the products. Highlight clinical results and problem-solving capabilities (e.g., "removes 10x more plaque," "gentle on sensitive gums").
• •Keep it Positive and Empowering: Focus on the positive outcomes of using BURST products – confidence, healthier smiles, a more enjoyable routine. Empower users to take control of their oral health with products that make it easy and effective.
• •Stay True to Core Values in All Communications: Ensure all copy reflects BURST's commitment to accessibility, quality, innovation, and sustainability. Whether it's an ad, a social media post, or website content, the underlying message should align with these foundational principles. For instance, highlight affordability alongside premium features, or eco-friendly aspects when discussing packaging.

Social Perception

Trusted by Professionals, Effective Products, Stylish and Modern, Good Value, Community-Oriented, Innovative and Fresh, Customer Service Concerns, Eco-Conscious Appeal

Copy Examples

• •Headline: Stop Dreaming About Whiter Teeth. Start BURSTing With Confidence! Body: Tired of hiding your smile? Our dental pro-approved whitening system isn't magic, it's just really smart science made fun. Get ready for a brighter, bolder you. Seriously. Call to Action: Unleash Your Brightest Smile!
• •Headline: Your Gums Will Thank You. (And So Will Your Dentist!) Body: We get it, flossing can be a drag. That's why we teamed up with 40,000+ dental experts to create floss that’s actually, dare we say, enjoyable? And crazy effective. Healthy gums, happy you. Call to Action: Floss Like a Boss!
• •Headline: Ditch the Dinosaurs. Upgrade Your Oral Care Game. Body: The Stone Age called, they want their toothbrushes back. BURST brings you sonic power, super-soft bristles, and a design that looks amazing on your counter. It’s oral care, reinvented. Call to Action: Join the Oral Care Revolution!
• •Headline: Real Results. Real People. Really Fresh Breath. Body: Powered by science, perfected by dental pros, and loved by thousands. BURST isn’t just another pretty toothbrush. It’s your partner in achieving that "just left the dentist" clean, every single day. Plus, who doesn't love minty-fresh confidence? Call to Action: Experience the BURST Effect!
• •Headline: Oral Care That’s Good for You AND the Planet? Yes, Please! Body: We believe in sparkling smiles and a happy Earth. That’s why our awesome products come with eco-friendly vibes, cruelty-free promises, and ingredients you can trust. Smile bright, live consciously. Call to Action: Discover Guilt-Free Sparkle!