Brand Tone

Educational & Authoritative, Passionate & Enthusiastic, Community-Focused & Supportive, Professional yet Approachable

Brand Values

• •Historical Accuracy
• •Quality
• •Education
• •Community Engagement
• •Customer Service
• •Ethical and Sustainable Practices

Best Practices

• •Prioritize Education and Accuracy: Ensure all copy, from product descriptions to social media posts, reflects deep historical knowledge and a commitment to accuracy. Share insights, historical facts, and the stories behind the textiles.
• •Maintain a Passionate and Enthusiastic Voice: Let a genuine love for historical textiles and craftsmanship shine through. Use evocative language that conveys the beauty and intricacy of the products and the joy of creating with them.
• •Be a Knowledgeable Guide, Not a Gatekeeper: While establishing authority, ensure the tone remains approachable and supportive. Encourage learning and participation, making historical costuming accessible to all skill levels. Avoid overly academic or exclusionary language.
• •Foster Community and Interaction: Actively engage with your audience. Ask questions, feature customer creations (with permission), and respond thoughtfully to comments and inquiries. Make customers feel like part of a shared passion.
• •Uphold Quality and Detail in Communication: Just as the products are high quality and detailed, ensure all written communication is well-crafted, grammatically correct, and clear. This reinforces the brand's commitment to excellence in all areas.

Social Perception

Highly Respected & Trusted, Expert & Knowledgeable, High Quality but Potentially Pricey, Supportive of the Community, Dedicated and Passionate Owners

Copy Examples

• •Headline: Step Authentically into the Past. Our Fabrics Tell Their Story. Body: Explore our meticulously researched collection of 18th-century textiles, chosen for their historical accuracy and unparalleled quality. Create your next masterpiece with Burnley and Trowbridge. Call to Action: Discover Our Latest Arrivals
• •Headline: More Than Just Thread: Weaving History, Stitch by Stitch. Body: At Burnley and Trowbridge, we share your passion for the past. That's why we provide not only the finest historical reproduction fabrics and notions but also the knowledge to bring your visions to life. Call to Action: Join Our Next Sew-Along!
• •Headline: The Detail Makes the Difference. Period-Correct Notions for Your Creation. Body: From hand-forged buckles to silk ribbons in authentic hues, find every essential detail to perfect your historical garment. Our expertly curated notions ensure your project is true to its era. Call to Action: Shop Notions Now
• •Headline: Unlock the Secrets of 18th-Century Dressmaking. Body: Join our renowned workshops and learn from the experts. Whether you're a beginner or a seasoned stitcher, we provide the guidance and high-quality materials to elevate your historical sewing skills. Call to Action: View Workshop Schedule
• •Headline: Crafted with Care, Backed by Research. Your Trusted Source for Historical Textiles. Body: For decades, Burnley and Trowbridge has been dedicated to providing the historical community with fabrics and supplies that meet the highest standards of accuracy and quality. Experience the difference passion makes. Call to Action: Explore Our Collections