Brand Tone

Playful and Fun, Empowering and Confident, Chic and Trendy, Approachable and Friendly, Conscious and Inclusive

Brand Values

• •Self-Expression and Individuality
• •Confidence
• •Aesthetic Appeal and Design
• •Quality
• •Female Empowerment
• •Social Responsibility
• •Breaking Stereotypes

Best Practices

• •Embrace "Babe" Culture Authentically: Consistently use friendly, empowering, and playful language. Refer to your audience and customers as "babes" in a way that feels inclusive and celebratory, not diminutive.
• •Visual Consistency is Key: Ensure all visuals (product photography, social media graphics, website design) align with the "cute," trendy, and chic aesthetic. Use bright, appealing colors and patterns that reflect the product designs.
• •Highlight Values in Messaging: Weave in mentions of being woman-owned, using vegan/plant-based materials, and supporting social causes where appropriate and natural. This reinforces the brand's depth beyond just aesthetics.
• •Keep it Confident and Empowering: Frame messaging around self-expression, confidence, and breaking free from outdated stereotypes. The tone should uplift and inspire.
• •Engage Playfully: Respond to comments and messages with the same approachable and fun tone. Use emojis where appropriate to enhance the playful vibe, but maintain a level of chic professionalism.

Social Perception

Positive Customer Feedback, Trendy and Stylish, Niche and Unique, Associated with Self-Care/Ritual, Empowering for Women

Copy Examples

• •Hey Babes! ✨ Get ready to elevate your roll game. Our new [Product Name] just dropped, and it's everything you need to make your next sesh the cutest one yet. Because pretty things make smoking even more fun. Shop the vibe via the link in bio! #BurnerBabe #CuteRollingPapers #SmokeInStyle
• •Smoking Accessories for Babes Who Burn. We're not hippies. We're not burnouts. We're Burner Babes – confident, stylish, and here to make every session a little more special. Discover our collection of designer rolling papers and more. [Shop Now Button]
• •You're a Babe. Your Papers Should Be Too. 😉 Hey [Customer Name], Life's too short for boring smokes. At Burner Babe, we believe your accessories should be as confident and unique as you are. Check out our latest arrivals and find the perfect prints to match your vibe. P.S. All our papers are vegan with plant-based inks! 🌱💖 [Shop Collection Button]
• •Bloom through your burn 🌸 Our 'Secret Garden' rolling papers are designed for the babe who loves a touch of whimsy. Made with all-natural, plant-based inks and slow-burning paper for a smooth, flavorful experience. Because every puff should be pretty. Contains 32 leaves per booklet. [Add to Cart Button]
• •Tired of the same old smoke? So were we. That's why Burner Babe creates designer rolling papers and accessories that are as unique as you are. Woman-owned, NYC-based, and all about that confident glow. ✨ Level up your ritual. #BurnerBabeCo #WomanOwned #SmokingAccessories #CuteButQuality