Brand Tone

Passionate & Enthusiastic, Approachable & Friendly, Knowledgeable & Expert, Authentic, Community-Oriented

Brand Values

• •Passion for Sport
• •Customer-Centricity
• •Exclusivity and Quality
• •Community Focus
• •Authenticity & Heritage
• •Expertise

Best Practices

• •Infuse copy with genuine enthusiasm for sports, sneakers, and streetwear culture. Let the love for the game shine through.
• •Ensure all communications (marketing, customer service, social media replies) are supportive, helpful, and solution-oriented. Make customers feel understood and valued.
• •Use terminology and cultural references that resonate with 'indoor ballers,' sneakerheads, and streetwear fans, but keep it inclusive and understandable.
• •Showcase your knowledge and the quality of your products confidently, but maintain a friendly, down-to-earth tone that reflects the 'family and friends' team spirit. Avoid overly technical jargon unless clearly explained.
• •Regularly weave elements of the Burned Sports origin story, the founder's passion, and the brand's evolution into your content. This builds trust and a stronger connection with the audience.

Social Perception

Trusted Specialist, High-Quality Products and Service, Reliable, Community Hub, Fair

Copy Examples

• •🔥 JUST DROPPED! 🔥 Level up your game with the [Shoe Name]! Engineered for power, designed for the streets. Whether you’re owning the court or your city, we’ve got the heat for your feet. 😉 Tap to shop or hit us up in Den Bosch! #BurnedSports #NewCollection #BasketballKicks #Sneakerhead #WeGotYourBack
• •Burned Sports: Born from a love for the game. Fueling your passion with every step, since 2011. Discover our story and the gear that defines it. #BurnedPassion #IndoorBallers #StreetwearCulture
• •Unleash your potential with the [Product Name]. Crafted for explosive plays and ultimate court feel, these kicks offer [Key Feature 1, e.g., superior ankle support] and [Key Feature 2, e.g., responsive cushioning]. Developed with insights from the pros, because we know what it takes. We got you. #PerformanceGear #BasketballNeverStops
• •Hey [Customer Name], Get ready! Our most exclusive drop of the season is almost here. Be the first to access [Collection Name/Event Details] – handpicked for true enthusiasts like you. At Burned Sports, it's more than just gear; it's a lifestyle. Doors open [Date/Time]. Don't miss out! Your friends at Burned.
• •Beyond the Court. Into the Culture. Burned Sports brings you the freshest streetwear that speaks your style. From exclusive hoodies to must-have sneakers, wear your passion. Shop the latest looks online or visit our Den Bosch store. #BurnedStreetwear #Lifestyle #UrbanStyle