Brand Tone

Friendly and Approachable, Enthusiastic and Adventurous, Reassuring and Trustworthy, Informative and Helpful, Community-Focused

Brand Values

• •Family & Togetherness
• •Safety & Durability
• •Adventure & Exploration
• •Quality & Craftsmanship
• •Sustainability
• •Innovation
• •Customer Support

Best Practices

• •Emphasize Shared Experiences: Focus on the joy of family, companionship (with pets), and creating memories together. Use words that evoke positive emotions and a sense of togetherness.
• •Highlight Safety and Reliability with Confidence: Clearly communicate the safety features and robust build quality without using overly technical jargon. Instill a sense of trust and peace of mind.
• •Inspire Adventure (Big or Small): Whether it's an epic journey or a trip to the park, use language that encourages getting outside and exploring. Showcase the versatility of the products for different types of adventures.
• •Keep it Clear, Concise, and User-Friendly: Just like the products are designed for ease of use, the copy should be easy to understand and engaging. Avoid overly complex sentences or niche terminology.
• •Incorporate User Stories and Enthusiasm: Share real-life experiences (with permission) and use enthusiastic, positive language that reflects the joy Burley products bring to users. This reinforces the community aspect and the fun factor.

Social Perception

Positive Customer Experiences, Trusted for Safety and Quality, Good for Active Lifestyles, Responsive Customer Service, Premium Product (Price Consideration), Areas for Improvement (Minor)

Copy Examples

• •Headline: Adventure Awaits. Bring Everyone. Body: Exploring new trails or just cruising the neighborhood, your Burley trailer is ready for every family journey. Safe, smooth, and built to share the smiles. #BurleyAdventures #FamilyBikeRides
• •Headline: More Miles, More Memories. Body: From their first giggle-filled ride to showing them the world one pedal stroke at a time. Our trailers are designed for comfort, safety, and all the unforgettable moments in between. Discover the D'Lite X today! #BurleyFamily #KidTrailers
• •Headline: Your Furry Friend's Favorite Chariot. Body: Don't leave your co-pilot behind! The Tail Wagon makes it easy, safe, and comfortable for your dog to join every bike ride. Adventure together! #BurleyPets #DogBikeTrailer #AdventurePaws
• •Headline: Built for the Long Haul. And All the Fun Stops. Body: We believe in gear that lasts as long as your love for adventure. That's why every Burley is crafted with durability and safety at its core, so you can focus on the joy of the ride. #TheBurleyStandard #QualityTrailers
• •Headline: Effortless Outings, Every Time. Body: Easy to hitch, smooth to pull, and simple to store. Our trailers make getting out with the kids or cargo a breeze. Spend less time prepping and more time exploring. #BurleyLife #BikeEasy