Brand Tone

Family-Oriented & Friendly, Adventurous & Lifestyle-Focused, Problem-Solving & Empathetic, Innovative & Proudly Australian (and American-founded), Community-Centric, Enthusiastic & Positive

Brand Values

• •Family & Togetherness
• •Adventure & Exploration
• •Problem-Solving & Innovation
• •Quality & Durability
• •Safety & Security
• •Inclusivity
• •Convenience & Ease
• •Fun & Enjoyment

Best Practices

• •Always Speak from a Parent's Perspective: Use "we" when referring to the brand understanding parental challenges. Emphasize shared experiences and solutions.
• •Focus on Benefits, Not Just Features: Translate features (e.g., "built-in esky") into benefits ("no more warm drinks on hot days or hangry toddlers!"). Highlight how the wagon makes life easier, more fun, and less stressful.
• •Use Positive and Evocative Language: Words like "adventure," "explore," "joy," "effortless," "stress-free," and "memories" reinforce the aspirational and positive aspects of the brand.
• •Incorporate User Stories and Testimonials (Authenticity): Share real experiences from families, especially those that highlight inclusivity and problem-solving, to build trust and relatability.
• •Maintain a Conversational and Approachable Style: Avoid overly formal or technical jargon. Keep the language friendly, warm, and easy to understand, as if talking to a friend. Encourage interaction and community.

Social Perception

Highly Positive Customer Feedback, Life-Saver for Parents, Great for Kids (even those who dislike prams), Supportive of Special Needs Families, Innovative and High Quality, Community Builder, Good Investment

Copy Examples

• •Headline: Adventure Awaits! Make Every Family Outing an Epic (and Easy) One. Body: Tired of juggling kids, snacks, and a mountain of gear? The Burleigh Wagon is here to turn stressful excursions into smooth sailing. Packed with features parents love and a ride kids adore, it’s your all-in-one solution for beach days, park picnics, and everything in between. Explore more, stress less! #BurleighWagon #FamilyAdventure #OutdoorMadeEasy
• •Headline: Finally, a Stroller Your Kids Will *Want* to Ride In! Body: Say goodbye to pram protests! The Burleigh Wagon is designed for smiles, with comfy seating, a built-in esky for those all-important snacks, and even a Bluetooth speaker for tunes on the go. More fun for them, more peace for you. Discover the difference a Burleigh Wagon makes. #HappyKidsHappyParents #WagonLife #BurleighAdventure
• •Headline: Built for Families, Inspired by Families. Body: We get it. As parents, we designed the Burleigh Wagon to solve the real-world challenges of getting out and about with little ones – especially our daughter on the autism spectrum. That’s why every feature, from safety harnesses to all-terrain wheels, is crafted with your family’s ease and joy in mind. Join the Burleigh community! #ParentApproved #SpecialNeedsFriendly #MakingMemories
• •Headline: More Than a Wagon. It’s Your Family’s Go-To for Good Times. Body: From sunny beach days to bustling market trips, the Burleigh Wagon is your trusty companion. With space for everything (and everyone!), a built-in cooler, and the durability to handle all your adventures, it’s an investment in countless happy memories. What adventure will you conquer next? #BurleighWagonAUS #OutdoorFamily #AdventureGear
• •Headline: Join the "Wagons and Wines" Lifestyle! Body: It’s not just about the wagon; it’s about the community and the lifestyle it unlocks! Share your tips, tricks, and favourite destinations with fellow Burleigh Wagon families. Because the best adventures are shared (perhaps with a chilled drink from your wagon’s esky!). #WagonAndWines #BurleighCommunity #ParentingHacks