Tono de Marca

sincere, calming, and aspirational

Valores de Marca

• •Artisanal Quality
• •Natural and Local
• •Coziness and Well-being ("Jaukumas")
• •Simplicity and Elegance
• •Family and Intimacy

Mejores Prácticas

• •Use Sensory and Emotive Language: Focus on words that evoke feelings of comfort, calm, and elegance (e.g., "serene," "gentle," "soothing," "warm," "luminous," "embrace"). Describe the experience, not just the product.
• •Tell the "Handmade" Story: Consistently remind customers that products are "hand-poured," "artisanal," and made with care. This reinforces the value of quality and craftsmanship and justifies a premium positioning.
• •Maintain Visual and Verbal Simplicity: Keep copy clean, concise, and uncluttered, mirroring the minimalist visual brand. Avoid jargon, overly complex sentences, or loud, pushy calls-to-action. White space in text is as important as it is in photos.
• •Emphasize "Coziness" (Jaukumas): Frame the products as tools for creating a cozy and personal atmosphere. Use storytelling to connect the fragrances to moments—reading a book, enjoying tea, or quiet evenings.
• •Speak Person-to-Person: Write as if you are a friend offering a thoughtful recommendation. Use "you" and "your" to speak directly to the customer, and "we" and "our" to maintain the intimate, family-business feel. This builds a relationship rather than just processing a transaction.

Percepción Social

Perceived by customers as a premium, trustworthy, and authentic brand for a mindful lifestyle, valuing home aesthetics, wellness, and natural products. For the general public, it's seen as a niche, local gem that emphasizes local production and natural ingredients, aligning with conscious consumerism.

Ejemplos de Copy

• •Invite tranquility inside. Introducing our new Lavender & Chamomile wax melt, handcrafted to soothe your senses and transform your home into a sanctuary of calm. Your quiet moment awaits.
• •Fill your space not just with scent, but with feeling. Our soy wax melts are more than fragrance; they're the backdrop to your favorite memories. What story will your home tell today? #BurleHome #CozyStories
• •Hand-poured in the heart of Lithuania, each BURLE wax melt is a small promise of peace. Made with 100% natural soy wax and curated fragrance oils, it delivers a clean, long-lasting aroma. Simply melt to release a wave of pure coziness.
• •An evening of comfort is waiting for you... Hello [Name], as the day winds down, create an atmosphere of pure relaxation. Discover our collection of handmade home fragrances, designed to make every moment at home feel special. P.S. We're a small family business, and every order makes our day!
• •Tired of the noise? Find your quiet. BURLE offers handmade, natural soy wax melts that create a serene and elegant atmosphere. Experience the art of Lithuanian coziness. Shop now for a calmer home.