Brand Tone

Warm, Passionate, Authentic, and Nostalgic

Brand Values

• •Authenticity & Uniqueness
• •History & Storytelling
• •Curated Quality
• •Inspiration & Personalization
• •Customer Connection

Best Practices

• •Embrace Storytelling: Share the history or unique aspects of individual pieces whenever possible. This reinforces the value of authenticity and nostalgia.
• •Use Warm and Evocative Language: Words like "charming," "cozy," "timeless," "cherished," and "handpicked" can help convey the brand's personality.
• •Highlight Uniqueness: Emphasize that items are "one-of-a-kind," "vintage," or "handcrafted" to appeal to customers seeking distinctive pieces.
• •Speak with Passion: Let the genuine love for vintage and unique items shine through in the language used. Share the excitement of a new find or the beauty of a well-preserved piece.
• •Foster a Sense of Community: Address customers in a friendly, approachable manner. Encourage interaction and sharing of how they've incorporated pieces into their homes.

Social Perception

Customers perceive The Little Burlap Barn as a "gem" for finding unique vintage and handcrafted home decor. They appreciate the quality of the items, the fair prices, and the excellent customer service. The brand is seen as a source of inspiration and a place to find items with character and history. The owner's passion for vintage items and her dedication to sourcing unique pieces are well-recognized and valued.

Copy Examples

• •Uncover the charm of yesteryear. Each piece in our collection has a story to tell, waiting to become a part of yours. #VintageHome #StorytellingObjects
• •More than decor, it's a piece of history. Find that one-of-a-kind treasure that makes your house a home. Shop The Little Burlap Barn. #AuthenticLiving #TimelessDesign
• •From our picking trips across the country, to your cozy corner. We pour our passion into finding unique, vintage goods that bring warmth and character to your space. #CuratedWithLove #VintageFinds
• •Let your home reflect your unique journey. Discover thoughtfully collected pieces that whisper tales of the past and inspire your present. #HomeDecor #UniqueAsYou
• •Join our community of vintage lovers! We're passionate about giving old things new life and helping you create a space that feels truly special. #TheLittleBurlapBarn #VintageInspired