Brand Tone

Empowering & Inclusive, Stylish & Fashion-Conscious, Respectful & Understanding, Friendly & Approachable, Quality-Focused

Brand Values

• •Modesty
• •Elegance & Style
• •Comfort & Quality
• •Empowerment & Self-Expression
• •Inclusivity
• •Customer Satisfaction

Best Practices

• •Understand Your Audience Deeply: Always write with the target customer in mind—her values, needs, and aspirations. Focus on how the product empowers her and meets her specific requirements for modesty, style, and comfort.
• •Use Positive and Empowering Language: Frame messages around confidence, freedom, style, and enjoyment. Avoid language that could be perceived as restrictive or apologetic.
• •Highlight Style and Quality Equally with Modesty: While modesty is a key feature, consistently showcase the fashionable designs, quality materials, and comfort aspects to appeal to a desire for modern, high-quality clothing.
• •Be Visually Consistent: Ensure that the imagery used alongside copy reflects the same values of elegance, confidence, and style. Show diverse women enjoying themselves in the swimwear.
• •Maintain a Respectful and Inclusive Voice: Acknowledge the choice of modesty respectfully. Ensure language is inclusive and welcoming to all women who choose this style of swimwear, regardless of their specific motivations.

Social Perception

The primary audience is likely Muslim women who choose to wear modest swimwear for religious reasons. However, the appeal may extend to women seeking more coverage for sun protection or personal preference. Customers and those who seek modest swimwear generally view brands like burkinis.nl positively, as they provide a solution that aligns with their values and needs, allowing participation in activities they might otherwise avoid. They appreciate the combination of modesty, style, and comfort.

Copy Examples

• •Headline: Dive into Confidence. Our new collection of stylish burkinis lets you embrace the water, your way. Body: Discover vibrant prints and elegant designs, all crafted from premium, quick-drying fabric for ultimate comfort and SPF 50+ protection. Because modesty and style swim beautifully together.
• •Social Media Post: Shine bright this summer! ☀️ Our burkinis are designed for the modern woman who values both elegance and freedom. Express your unique style by the pool or on the beach. #BurkiniLove #ModestSwimwear #SummerStyle
• •Product Description Snippet: Experience the perfect blend of full coverage and chic design. This burkini features lightweight, breathable fabric that moves with you, ensuring you feel as good as you look. Includes matching headcover for complete confidence.
• •Email Subject Line: Be Unstoppable: New Arrivals for Your Stylish Swim! Email Body Preview: Hello [Customer Name], explore our latest burkini designs that offer unparalleled comfort, quality, and the elegant coverage you deserve. Make a splash with confidence!
• •Website Banner: Elegance. Comfort. Modesty. Find your perfect burkini at burkinis.nl and enjoy every moment by the water.