Tono de Marca

luxurious, traditional, respectful, and informative

Valores de Marca

• •Authenticity: Emphasizing pure and natural Oudh and traditional perfumery methods.
• •Quality: Highlighting the premium nature of their ingredients and products.
• •Tradition & Heritage: Connecting their products to the rich history of Arabian perfumery.
• •Sensory Experience: Focusing on the unique and enchanting aromas of their offerings.
• •Customer Education: Informing customers about the products, their origins, and uses.
• •Luxury & Exclusivity: Positioning their products as high-end and desirable.

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the key elements of your brand tone (e.g., luxurious, traditional, informative), including preferred vocabulary, sentence structure, and a "do's and don'ts" list for language. Share this with anyone creating content.
• •Focus on Sensory Language: Since fragrance is the core product, consistently use vivid, evocative language that appeals to the sense of smell and paints a picture of the experience (e.g., "smoky tendrils," "velvet warmth," "crisp dawn").
• •Emphasize Heritage and Authenticity: Regularly weave in references to the traditional methods, the cultural significance of the ingredients, and the authenticity of the Oudh and other raw materials.
• •Maintain an Educational Stance: Continue to inform customers about the nuances of different scents, the origins of ingredients, and the best ways to experience the products (e.g., how to burn Bakhoor, how to apply Attar). This reinforces expertise and builds trust.
• •Review and Refine: Regularly audit your website copy, social media posts, and marketing materials to ensure they align with the established brand tone. Get feedback and make adjustments as needed to maintain consistency.

Percepción Social

The public perception, based on their online presence, appears to be that of a niche provider of traditional Arabian fragrances. Customers and followers seem to be those interested in authentic Oudh, Bakhoor, and Attars, often with an appreciation for cultural or luxury scent experiences. The brand is likely perceived as a specialist in its field. There's an expectation of quality and authenticity due to the brand's messaging. The visual presentation across platforms contributes to a perception of a high-quality, albeit perhaps smaller or family-run, business dedicated to its craft.

Ejemplos de Copy

• •Product Ad (Instagram/Facebook): Immerse yourself in the mystique of ancient Arabia. Our 100% pure Dehn Al Oudh is a testament to timeless tradition and unparalleled quality. Discover the scent that has captivated royalty for centuries. #BurhaniOudh #PureOudh #LuxuryFragrance
• •Website Banner: Experience Authentic Arabian Perfumery. Journey with Burhani Oudh Store into a world of exquisite scents, handcrafted with passion and heritage.
• •Email Marketing Subject Line: Unlock the Secrets of Serenity: Introducing Our New Bakhoor Collection.
• •Product Description Snippet (Attar): Each drop of our [Attar Name] Attar is a concentrated elixir, blending the finest natural essences. A whisper of tradition, a statement of elegance. Perfect for those who seek a fragrance as unique as their spirit.
• •"About Us" Excerpt: At Burhani Oudh Store, we don't just sell perfumes; we share a legacy. Our passion lies in sourcing the most authentic Oudh and crafting fragrances that honor the rich tapestry of Arabian perfumery, bringing a touch of timeless luxury to your life.