Brand Tone

personal, warm, and trustworthy

Brand Values

• •Craftsmanship and Quality
• •Individuality and Uniqueness
• •Personal Connection and Passion
• •Customer Satisfaction

Best Practices

• •Always Lead with the Personal Story: Continue to leverage Brigitte Burger's personal narrative. It's a powerful differentiator that builds trust and emotional connection. Phrases like 'From my hands to your home' or 'Inspired by my own grandchildren' will reinforce this.
• •Emphasize 'Handmade' and 'Unique': These are your key selling points. Consistently use terms like 'handcrafted,' 'one-of-a-kind,' 'unique pieces,' and 'made with attention to detail' to reinforce the brand's core value proposition.
• •Maintain a Warm and Approachable Tone: Use a conversational and friendly voice. Ask questions in your social media captions, invite comments, and always respond to inquiries with a personal touch. Avoid overly corporate or formal language.
• •Highlight Swiss Origin and Quality: Mentioning the Zürcher Oberland origin and the quality of materials can appeal to a desire for local, well-made products. This can be a subtle nod in location tags or mentioned directly when discussing materials.
• •Showcase Customer Love: Continue to feature customer reviews and photos (with permission). This social proof is invaluable for a small brand, as it validates the quality and builds trust with potential new customers. User-generated content can be a powerful marketing tool.

Social Perception

Overwhelmingly positive; perceived as a reliable source for high-quality, handmade children's items, praised for quality, durability, and aesthetics.

Copy Examples

• •Spun from a grandmother's love and stitched with a passion for quality. Introducing our new collection of summer dresses, each one as unique as your little one. Let them play in comfort and style. #burgy_näht #HandmadeWithLove #SwissMade #KidsFashion #UniquePieces
• •Mud puddles and adventures await! Our durable softshell pants are made to withstand every jump, run, and crawl. Handmade in the Zürcher Oberland, because every little explorer deserves the best. #KidsWear #Handmade #DurableFashion #burgy_näht
• •Dream it, and I'll sew it. From selecting the perfect fabric to the final stitch, let's create a one-of-a-kind piece for your child together. Contact me for a personal consultation. #CustomMade #Handcrafted #SwissQuality #burgy_näht
• •From a career in banking to a life filled with fabrics and thread, my greatest joy is creating for children. Every piece from 'burgy näht Kinder' is a piece of my heart. Thank you for letting me be a part of your family's story. - Brigitte #MeetTheMaker #PassionProject #GrandmothersLove #burgy_näht
• •Subject: A Story in Every Stitch | Our Latest Creations... Snippet: Discover our newest handmade treasures, crafted with care and designed to be cherished. Each piece tells a story of tradition, quality, and love.