Brand Tone

Vibrant & Exciting, Friendly & Approachable, Authentic & Traditional (with a modern twist), Mouth-watering & Flavor-focused

Brand Values

• •Authenticity
• •Quality Ingredients
• •Customer Experience
• •Sharing & Community
• •Innovation

Best Practices

• •Develop a Brand Voice Guide: Clearly define your brand's personality, tone (e.g., playful, sophisticated, warm), and language style (e.g., use of emojis, slang, level of formality). Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Tailor your language and references to resonate with your target customers in the UK market.
• •Use Vivid and Sensory Language: When describing food, appeal to taste, smell, sight, and even texture. Words like "sizzling," "savory," "tender," "crispy," "aromatic," "mouth-watering" create a more engaging experience.
• •Maintain Consistency Across All Channels: Whether it's your website, social media, email newsletters, or in-store signage, the tone should feel like it's coming from the same brand personality.
• •Engage Authentically: When responding to comments or reviews, maintain your brand's tone. Be genuine, helpful, and reflect the values you want to portray (e.g., friendly, appreciative, solution-oriented).

Social Perception

Trendy & Popular, Flavorful & Delicious, Good for Sharing/Groups, Can be seen as healthy, Value for Money

Copy Examples

• •Headline: "Sizzle Your Senses! 🔥 Burgogi Brings Authentic Korean BBQ Bliss to Your Table." Body: "Get ready for a flavor explosion! At Burgogi, we're all about tender, marinated meats grilled to perfection, vibrant veggies, and that irresistible Korean BBQ aroma. Gather your crew and dive into a delicious adventure!"
• •Social Media Post: "Midweek slump? Spice things up with a Burgogi feast! 🌶️ Our signature [Dish Name, e.g., Galbi BBQ Steak Burger] is calling your name. Juicy, savory, and oh-so-satisfying. Order now via [Link] or visit us at [Address]!"
• •Website About Us Snippet: "From Seoul with Love, Straight to Your Plate! Burgogi was born from a passion for real Korean flavors and the joy of sharing good food. We use traditional recipes, the freshest ingredients, and a whole lotta love to bring you an unforgettable taste of Korea."
• •Promotional Offer: "Taste the Tradition! 🎉 Try our Burgogi [Set Meal/Special Offer] this week and discover your new favorite Korean dish. Perfect for sharing (or not!). Limited time only!"
• •Instagram Caption for Food Photo: "Just look at that glaze! 😍 Our [Dish Name, e.g., Bulgogi Burger] is a masterpiece of sweet, savory, and smoky goodness. Tag a friend who needs this in their life! #Burgogi #KoreanBBQ #LondonFood #Foodie #Delicious"