Brand Tone

Nurturing, Artisanal, Eco-Conscious, Elegant, Approachable, Personal

Brand Values

• •Sustainability & Eco-consciousness
• •Natural & Vegan
• •Well-being & Mindfulness
• •Quality & Craftsmanship
• •Transparency & Ethics
• •Joy & Routine Elevation

Best Practices

• •Develop a Brand Voice Guide
• •Emphasize Storytelling
• •Prioritize "Eco-Luxury" Language
• •Focus on Benefits & Experience
• •Maintain Consistency Across All Channels

Social Perception

High-quality, ethical, thoughtful brand that cares about both its products and its impact on the environment. Eco-luxury brand positioned towards consumers who value sustainability without compromising on a premium experience. Authentic and unique products with a narrative. Appeals to health-conscious individuals and those interested in aromatherapy and well-being.

Copy Examples

• •Pause. Breathe. Illuminate. ✨ Our Morning Blend candle, consciously crafted with pure essential oils, is here to gently awaken your senses and set a mindful tone for the day ahead. Hand-poured in our Ascot studio, because your routine deserves a touch of eco-luxury. #Burdalux #EvokeTheSenses #EcoLuxuryLiving
• •Discover the heart of tranquility with our Evening Blend. Each candle is a testament to our family's love for nature, hand-poured using only the finest vegan rapeseed and coconut wax, and infused with a serene blend of 100% natural essential oils. Designed to help you unwind and elevate your nightly ritual. Consciously crafted, ethically sourced, divinely scented.
• •Tired of synthetic fragrances? Embrace the pure essence of nature with Burdalux. Our eco-luxury candles are vegan, made with sustainably sourced ingredients, and designed to bring joy and calm to your home. Elevate your everyday with scents that tell a story. Shop our collection now and experience the Burdalux difference. 🌱
• •A Gift from Nature, For Your Home: At Burdalux, we believe true luxury is kind to the planet. That’s why our candles are more than just a beautiful scent; they’re a promise of eco-conscious craftsmanship, from our natural waxes to our reusable packaging and seed paper notes that give back to the earth. Bring a little piece of our Ascot studio's passion into your space.
• •Transform your space into a sanctuary. 🌿 Our consciously crafted candles, made with vegan waxes and pure essential oils, are designed to evoke the senses and elevate your daily routine. Discover the art of eco-luxury. #Burdalux #NaturalCandles #VeganHome #SustainableLiving #HandmadeLuxury