Brand Tone

friendly, approachable, expert, and community-oriented

Brand Values

• •Fit & Comfort
• •Quality
• •Customer Service & Expertise
• •Family & Community
• •Trust & Legacy

Best Practices

• •Emphasize "Fit and Comfort" in Product Descriptions: Don't just list features; explain how those features contribute to a better fit and greater comfort for the wearer. Use phrases like "engineered for comfort," "your perfect fit for all-day wear," "support where you need it most."
• •Maintain a Helpful and Welcoming Voice: Address the customer directly and warmly (e.g., "We're here to help you find...", "Come on in and let our experts..."). Avoid overly technical jargon unless explaining specific benefits clearly.
• •Highlight Local Connection and Community: Regularly incorporate references to the Pacific Northwest, Eugene, local landmarks, or community events where appropriate. This reinforces their local roots and family-owned identity.
• •Showcase Expertise Confidently but Approachably: Position staff as knowledgeable guides rather than just salespeople. Use phrases like "Our fit experts recommend," "Let us help you discover," reflecting the "Gold Medal Service Award" quality.
• •Reinforce Trust and Guarantees: Regularly remind customers of the "Love Your Shoes Guarantee" and the brand's long heritage as a sign of reliability and commitment to customer satisfaction in calls to action or boilerplate text.

Social Perception

Reliable and Trustworthy, Providers of Quality and Comfortable Shoes, Service-Oriented, A Local Institution, Slightly Premium but Worth It.

Copy Examples

• •Facebook/Instagram Post (New Arrival - Comfort Focus): Step into all-day comfort! ☀️ Our new [Brand Name] collection has just landed, blending a perfect fit with the support your feet deserve. Whether you're exploring the Pacific Northwest trails or navigating your busy day in Eugene, we'll help you find your sole mate. Come feel the Burch's difference – where we believe in fit, for the whole family! #BurchsShoes #EugeneOR #ComfortShoes #NewArrivals #ShopLocalPNW
• •Website Banner (Service Highlight): More Than Just Shoes, It's the Perfect Fit. For Over 80 Years. Our expert team is here to ensure you walk out happy. Experience personalized fitting and our Love Your Shoes Guarantee! [Link to About Us/Fitting Services]
• •Email Newsletter Snippet (Community Focus): Hello Neighbors! At Burch's, we're proud to be part of the fabric of our Eugene community. This month, we're spotlighting [Local Event/Charity Partnership]. Plus, get a sneak peek at styles perfect for [Seasonal Activity in the PNW]. Because here, it's always been about family, community, and great-fitting shoes. [Link to Blog/Community Page]
• •In-Store Signage (Value Proposition): Tired of 'close enough'? Your feet deserve expert care. ✅ Personalized Fitting by Trained Specialists ✅ Wide Selection for the Whole Family ✅ Quality Brands You Trust ✅ Our 365+1 Day 'Love Your Shoes' Guarantee Burch's Shoes: We Believe in Fit.
• •Short Ad Copy (Problem/Solution - Digital Ad): Foot pain holding you back? Don't guess your fit. At Burch's Shoes, our experts help you find supportive, comfortable footwear for work, play, and everything in between – even for tricky feet! Visit us in Eugene. #HappyFeet #ExpertFit #BurchsCares