Brand Tone

Humorous, Direct, and Unconventional.

Brand Values

• •Simplicity
• •Efficacy
• •Discretion & Confidence

Best Practices

• •Embrace the Humor: Consistently use lighthearted, witty, and direct language. Avoid clinical or overly serious tones. The brand's strength is its ability to be playful about a mundane topic.
• •Focus on the "Before and After": Highlight the problem (the awkward "skid mark") and the solution (a pristine toilet bowl) in a relatable way. Use copy that paints a clear picture of the benefit: less cleaning, less embarrassment, more confidence.
• •Be Unapologetically Direct: Use terms like "skid mark" and "toilet stains" confidently. This directness builds trust and reinforces the brand's unique, no-nonsense personality.
• •Keep it Simple: The copy should be easy to read and understand. Avoid jargon or complex explanations. The product is simple, and the language should reflect that.
• •Build a Relatable Persona: Write as if you're a clever friend giving practical advice. This approachable persona will resonate more than a faceless corporation, especially for a product of this nature.

Social Perception

Due to the lack of a significant online presence, the social perception of BURBL is limited and can only be gauged from the curated reviews on its website. Customers who have left reviews appear to be satisfied, as indicated by a positive review from a customer in New South Wales. The brand is perceived as a provider of a niche, functional product. Outside of its direct customer base, the brand has minimal to no public perception, indicating an opportunity for growth in brand awareness.

Copy Examples

• •Erase the evidence. Our Skid Mark Remover leaves the bowl—and your dignity—spotless.
• •Because some things are better left unseen. BURBL: The last word on clean.
• •Don't just flush and hope. A couple of sprays of BURBL before you go creates a barrier that stops stains before they start. It's not magic, it's just smart science for your toilet.
• •Your bathroom's new best friend is here.
• •BURBL Skid Mark Remover | Australia's #1 Toilet Spray | Leaves Toilets Spotless & Fresh | Shop Online Now