Brand Tone

passionate, expert, and community-focused

Brand Values

• •Craftsmanship and Detail
• •Authenticity
• •Customer Collaboration
• •Community Engagement

Best Practices

• •Lead with Passion: Always write from the perspective of a fellow hobbyist. Use enthusiastic and engaging language. Instead of "We sell products," use "We love bringing models to life."
• •Show, Don't Just Tell: Use video and high-quality photography to demonstrate the craftsmanship. Create content that walks customers through the *how* and *why* of your process, reinforcing your expertise and the value of your work.
• •Speak the Language: Continue using hobby-specific terminology (e.g., "rolling stock," "lineside," gauge scales, locomotive classes) correctly and naturally. This builds credibility and connection with the target audience.
• •Emphasize "Unique" and "Hand-Finished": Consistently highlight that products are not mass-produced. Use phrases like "one-of-a-kind," "hand-weathered," "custom-built," and "bespoke commission" to reinforce the brand's core value of craftsmanship.
• •Be a Helper First, a Seller Second: Prioritize creating useful content like tutorials, reviews, and building tips. This builds community trust and keeps the brand top-of-mind when hobbyists are ready to purchase. The sales will follow from the authority and goodwill you build.

Social Perception

The public perception of Bunters Yard is highly positive. Customers and viewers see the brand as a reliable and high-quality source for unique model railway accessories. They are perceived as trusted sellers, skilled artisans, and a valuable resource.

Copy Examples

• •Bunters Yard: It's All in the Detail. From hand-weathered locomotives to bespoke scenic kits, we craft the unique, authentic details that bring your model railway to life.
• •Another engine given a new lease on life. We took this standard Class 08 and applied our multi-stage weathering process to capture years of hard work on the rails. Rust, grime, and a story in every detail. Want to give your rolling stock an authentic finish? DM us for commissions! #ModelRailway #Weathering #OOgauge #CustomModels #BuntersYard
• •Title: We Fixed a "Too Far Gone" eBay Rescue! Hornby Shunter Full Makeover. Description: We found this Hornby Class 08 shunter on eBay, listed as 'spares or repair.' We thought it deserved another chance. In this video, we walk you through the full restoration and weathering process, from a simple clean to the final, detailed finish. See our techniques and a list of products used in the description!
• •Subject: New Kit Alert! Build Your Own 'Didcot' Sand House. Body: Inspired by a commission and now available to everyone, our new laser-cut 'Didcot' Sand House kit is ready to order. Engineered for a perfect fit and incredible brickwork detail, it s the perfect lineside structure to add character to your scene. Available in OO and O gauge. Watch our full build guide on YouTube!
• •Headline: Stop Running Plastic. Start Running History. Body: Your layout deserves more than just out-of-the-box perfection. At Bunters Yard, we specialize in creating the authentic, weathered, and custom-detailed pieces that tell a story. Shop our unique rolling stock and scenic accessories today.