Brand Tone

Caring, Responsible, Problem-Solving, Natural, Fresh, Approachable, and Understanding

Brand Values

• •Animal Welfare: Prioritizing the health and natural dietary needs of rabbits.
• •Natural Diet: Promoting food that mimics what rabbits would eat in the wild.
• •Convenience for Owners: Providing an accessible solution for high-quality rabbit food.
• •Quality: Offering fresh, leafy greens suitable for rabbits.

Best Practices

• •Emphasize Natural & Fresh: Consistently use words like "fresh," "natural," "meadow," "leafy," and "wholesome" to reinforce the core product benefit.
• •Focus on Rabbit Well-being: Frame the benefits around the rabbit's health, happiness, and natural instincts (e.g., "happy tummy," "thriving," "pure goodness").
• •Be Empathetic to Owners: Acknowledge the challenges rabbit owners might face (e.g., lack of time, access to fresh greens) and position Bunny Greens as a helpful solution.
• •Use Clear, Simple Language: Avoid overly technical jargon. The tone should be approachable and easy to understand, much like friendly advice.
• •Maintain a Positive and Caring Voice: The copy should always convey a genuine love for rabbits and a desire to help owners provide the best care. Words like "love," "care," and "joy" can be subtly woven in.

Social Perception

The general perception around feeding greens to rabbits is positive, with a strong emphasis on health, natural diets, and owner responsibility. There is a clear community of rabbit owners online seeking advice and sharing information about proper nutrition. Bunny Greens taps into this existing interest.

Copy Examples

• •Headline: "Fresh From the Meadow, Straight to Your Bunny's Bowl." Body: "Can't get to the fields to pick fresh greens for your furry friend? Bunny Greens delivers nature's best, ensuring your rabbit enjoys a delicious, healthy, and natural diet, just as nature intended. Because a happy bunny starts with a happy tummy."
• •Headline: "Winter Greens Sorted! Keep Your Rabbit Thriving All Year." Body: "When fresh meadow pickings are scarce, Bunny Greens is here. We provide a carefully selected range of fresh, leafy greens – the perfect, natural alternative to keep your rabbit healthy and happy, even when the grass isn't growing."
• •Headline: "No More Guesswork, Just Pure Goodness for Your Rabbit." Body: "Choosing the right greens can be overwhelming. At Bunny Greens, we've done the work for you. Our selection is inspired by a rabbit's natural diet, offering fresh, high-quality options you can trust. Give your bunny the best, effortlessly."
• •Headline: "Because They Deserve Real Food. Naturally." Body: "You want the best for your rabbit, and so do we. Bunny Greens provides fresh, vibrant green fodder, a wonderful way to supplement their diet with the tastes and nutrients of the wild. Healthy, happy, hoppy!"
• •Headline: "The Joy of a Natural Diet, Delivered." Body: "Experience the peace of mind that comes from feeding your rabbit truly fresh, natural greens. Bunny Greens makes it easy to provide a diet that’s as close to nature as possible, supporting their well-being from the inside out."