Brand Tone

Whimsical & Playful, Artistic & Creative, Friendly & Approachable, Charming & Cute

Brand Values

• •Celebration of Animals (especially Rabbits)
• •Artistic Expression & Originality
• •Joy & Delight
• •Quality
• •Connection

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining your key tone characteristics (e.g., whimsical, friendly, artistic), preferred vocabulary (e.g., "hoppy" instead of "happy," "fluffy-tailed friends"), and things to avoid (e.g., overly formal language, generic descriptions).
• •Know Your Audience: Understand who you're talking to – likely art enthusiasts, bunny lovers, and gift-givers looking for something unique. Tailor your language to resonate with their interests and affections.
• •Use Storytelling: Weave narratives around your artwork and the inspiration behind it. Sharing the "why" behind a piece can deepen the connection and reinforce the brand's creative and passionate values.
• •Be Consistent Across All Channels: Ensure your website copy, product descriptions, social media posts, email marketing, and customer service interactions all reflect the same charming and artistic tone.
• •Inject Personality: Don't be afraid to let the brand's playful and whimsical nature shine through. Use puns (judiciously!), lighthearted questions, and engaging calls to action that align with the bunny theme. For example, instead of "Buy Now," consider "Add some hop to your cart!"

Social Perception

Customers are probably drawn to the specific niche of bunny-themed art, which stands out from more generic art stores. The particular aesthetic and quality of the illustrations will be a significant factor in how the brand is perceived. The theme of bunnies can evoke feelings of nostalgia, cuteness, and warmth, leading to a positive emotional response from the target audience. As with any online retailer, the responsiveness and helpfulness of customer service will heavily influence overall perception. For those engaged on social media, the brand might be seen as a hub for bunny lovers and art enthusiasts.

Copy Examples

• •Hop into a world of wonder! Our 'Moonbeam Meadow' art print features a curious bunny bathed in twilight hues, ready to add a touch of magic to your favorite space. Perfect for dreamers and bunny lovers alike.
• •Weekend vibes got us feeling hoppy! 🐰 Which of our fluffy-tailed friends is making you smile today? Share your favorite bunny pose in the comments below! #BunnyArtOnline #WeekendJoy #RabbitLove
• •New Arrivals: Freshly Sketched Wonders Await at Bunny Art Online!
• •At Bunny Art Online, we believe every bunny tells a story. Born from a passion for art and a deep love for these gentle creatures, we create unique pieces designed to capture their whimsical spirit and bring joy to your home. Discover art that’s as unique and charming as a bunny's twitching nose.
• •Don't be a scaredy-cat (or bunny)! Our Spring Collection has officially hopped in, filled with fresh designs and delightful new characters. Fetch your favorites before they disappear down the rabbit hole! 🌷